Global Digital Manager

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

As Digital Manager, you will be the go-to person for our digital specialist team, as lead co-ordinator for all digital strategy in the campaigns you are involved on. Working closely with the wider team, you will be responding to briefs and presenting digital tactical approach to clients. You will lead on reporting ad PCAs and use your experience in digital to proactively propose solutions to elevate our media campaigns.

Responsibilities

The successful applicant for this role will lead the direct digital planning and buying for UK and Global campaigns across Meta’s divisions. This will include:

• Analysis of the brief,
• Work on the tactical response decks,
• Preparation of detailed media plans and other supporting documents for the campaign launch,
• Work on campaign launch and optimisations (creating campaign taxonomy, using tools like Google Campaign manager and Double Verify),
• Work on post campaign analysis
• Spends reconciliation

You'll be working closely with the Meta planning teams to help keep service level high and deliver innovative and effective media plans that drive growth for our clients. Collaborating with Media Partners and internal teams, you will create best in class solutions for our client’s needs alongside managing and supporting the growth of the Digital Account Executives in the team.

In this role, you'll be expected to stay up to date with digital trends both in media and our client vertical to ensure we are always using the latest insights and best in class digital practices in our plans. You will be involved in the communication with the clients (digital tactical and PCA presentations, sharing optimizations etc).

Qualifications

• Relevant experience in planning consumer facing Digital Campaigns, across Display, Video, OTT (activated directly and programmatically), understanding of Paid Search & Paid Social will be beneficial although not mandatory.
• Familiar with translating a holistic strategy to digital, this means to take objective, audience work, and trends, and ensure that these flow through digital in a non-siloed manner; using the power of each channel to harmonise with the overall campaign.
• Experience working across regional/ global campaigns is preferrable but not mandatory.
• Strong knowledge of Excel/Google Sheets, PPT/Google Slides, Google Campaign manager, Double Verify.
• Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives.
• Ability to analyse the data and build insights.
• Strong organisational and communication skills.
• Ability to meet deadlines in a fast-paced environment and effectively prioritize workload.

Additional information

Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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