Group Manager, Content Marketing Lead
Job Summary
Job Description
LegalZoom is seeking a strategic Group Manager, Content Marketing Lead to own, develop, and scale its content strategy across digital platforms. This role involves leading a team of content writers, editors, and strategists to create high-quality, brand-aligned content that drives awareness, builds authority, and achieves business objectives. The ideal candidate will be responsible for content that is not only compelling but also deeply strategic, utilizing audience insights, macro trends, and performance data. Collaboration with SEO, PR, creative, and social media teams is key to building multiformat content that informs, inspires, and influences perception. This position is ideal for a seasoned content marketer who excels as a strategic thinker, creative storyteller, and operational leader, driving brand storytelling, education, and content operations.
Must have:
- 7-10+ years in content marketing, editorial, or SEO
- At least 3 years managing content teams
- Strong portfolio of content demonstrating performance and brand alignment
- Deep knowledge of SEO fundamentals and optimization tools
- Familiarity with Answer Engine Optimization (AEO)
- Experience in a cross-functional content team
- Strategic mindset and strong editorial instincts
- Comfort with CMS platforms and collaboration tools
- Excellent communication and leadership skills
Good to have:
- Experience in tech or online services company
- Curiosity around structured content for AI/voice search
- Passion for growing people and creating space for diverse voices
Perks:
- Medical, Dental, Vision Insurance
- 401k with matching contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health benefits
- One Medical
- Fringe lifestyle benefits up to $250
9 skills required
Job Details
Description
About LegalZoom
LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.
As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.
Where we work
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
Overview
LegalZoom’s Brand & Creative team is seeking a strategic Group Manager, Content Marketing Lead to own, develop, and scale our content strategy across digital surfaces. In this role, you’ll lead a team of content writers, editors, and strategists to create high-quality, brand-aligned content that drives awareness, authority, builds trust, and delivers on business and marketing objectives.
You’ll be responsible for content that is not only compelling and well-crafted, but also deeply strategic—rooted in audience insights, macro trends, and performance data. You’ll collaborate closely with partners in SEO, PR, creative, and social media to build multiformat content that informs, inspires, and influences perception.
This role sits at the intersection of brand storytelling, education, and content operations—and is ideal for a seasoned content marketer who is equal parts strategic thinker, creative storyteller, and operational leader.
You will
- Lead and mentor a team of writers and content marketing managers to produce content that’s accessible, credible, accurate, engaging, on-brand, and strategically aligned
- Lead the content strategy across webpages, editorial, and page-level messaging hierarchies
- Drive the editorial roadmap in collaboration with SEO, PR, partnerships, and social media to develop content strategies based on audience needs, thought leadership, keyword data, and marketing trends
- Collaborate with designers, marketing copywriters, content designers, video editors, and creative ops to develop multiformat content experiences
- Evolve our content development systems, including the editorial calendar, intake process, feedback workflow, and scalable production models
- Establish and maintain content quality standards, voice and tone guidelines, and brand-aligned editorial governance
- Foster a collaborative, feedback-rich culture for both the content team and broader Brand & Creative team
- Coach ICs on navigating the broader org, presenting work, and developing executive presence
You have
- 7–10+ years of experience in content marketing, editorial, or SEO-focused content roles—with at least 3 years managing content teams
- A strong portfolio of content that demonstrates both performance and brand alignment
- Deep knowledge of SEO fundamentals, keyword research, and content optimization tools (Ahrefs, Clearscope, SurferSEO, GSC, etc.)
- Familiarity with or curiosity around Answer Engine Optimization (AEO) and structured content for AI/voice search (e.g., schema, snippets, entity-based content)
- Experience working in-house in a cross-functional content team, ideally within a tech or online services company
- A strategic mindset, strong editorial instincts, and a willingness to challenge outdated assumptions
- Comfort working in CMS platforms, and content collaboration tools like ClickUp
- Excellent communication and leadership skills, with a passion for growing people and creating space for diverse voices
LegalZoom is a remote-first company and the national range for this role is $128,300 to $171,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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