Growth Marketing Associate, Influencer Partnerships

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Growth Marketing Associate, Influencer Partnerships, you will help drive new and innovative influencer and integrated media campaigns in a fast-paced environment. Drawing on your marketing experience, you’ll be instrumental in executing and optimizing impactful campaigns with over 1,000 influencer partners across Sports, iGaming, and Lottery products. In this role, you will ensure seamless operations, manage timely content approvals, and collaborate closely with cross-functional teams to accelerate the growth and success of DraftKings’ influencer channels.

What you’ll do as a Growth Marketing Associate, Influencer Partnerships

• Plan, launch, and manage influencer campaigns end-to-end, ensuring all operational tasks are executed with precision and deadlines are met.
• Support and execute media strategies with leading influencers across Social platforms to drive efficient KPIs for DraftKings products.
• Develop and manage creative briefs and campaign materials for influencer partners, guiding content through legal and compliance approvals and ensuring all deliverables meet brand and Responsible Gaming standards before launch.
• Maintain up-to-date influencer offer information, including terms, links, and promo code creation for each partner.
• Serve as a central stakeholder for the sports calendar as well as iGaming and Lottery seasonal launches, aligning all parties to ensure timely delivery of marketing assets and campaign execution.
• Work closely and cross-functionally with teams including Integrated Marketing, QA, Legal, Creative Ops, Paid Social, Brand Marketing, Ad Sales, and Audio to ensure seamless campaign execution, compliance, and synergy across departments.
• Monitor, analyze, and report on campaign performance for cross-functional stakeholders, collaborating with Marketing Analytics to deliver actionable insights and provide timely updates that drive ongoing optimization and alignment with brand standards.

What you’ll bring

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 1+ years of experience in influencer marketing, growth marketing, or digital marketing operations (agency or in-house experience a plus).
• Strong organizational skills with experience managing multiple campaigns and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.
• Comfortable collaborating across multiple teams and stakeholders.
• Proactive, solutions-oriented mindset with a passion for innovation and continuous improvement.
• Familiarity with influencer and social media platforms, campaign tracking tools, and digital reporting systems.

#LI-AW1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.