Japanese Server UA Creative Planning Intern

20 Minutes ago • All levels

Job Summary

Job Description

This internship involves assisting with creative planning and supplier coordination, overseeing production, and organizing creative materials. The role requires analyzing game features and selling points, understanding user preferences and secondary creation trends to generate targeted creative ideas. Responsibilities also include familiarizing with Japanese media platform ad materials and user characteristics, regularly tracking competitor and social media trends, and optimizing creative directions based on ad delivery data and feedback.
Must have:
  • Assist creative planning and liaise with suppliers, follow up on production and supervision
  • Categorize and organize creative materials
  • Analyze game features and selling points, understand user preferences and secondary creation trends, and generate targeted creative ideas
  • Familiarize with Japanese media platform ad materials and user characteristics, regularly track competitor and social media trends
  • Understand basic ad delivery metrics, optimize and iterate creative directions based on data feedback
Good to have:
  • Papegames player
  • Long-term intern
  • Advertising/Screenwriting/Drama and Film major
  • Proficient in PS, PR, and Jianying

Job Details

Job Description

1. Responsible for assisting creative planning and supplier coordination, following up on production and supervision, and organizing creative materials.

2. Analyze game gameplay and selling points, understand user preferences and secondary creation trends, and output targeted material creative inspirations.

3. Familiar with advertising materials and user characteristics of Japanese media platforms, regularly track competitor and social media player discussion trends.

4. Familiar with basic advertising delivery data indicators, and promptly optimize, adjust, and iterate creative directions based on material data and feedback.

Job Requirements

1. Familiar with the Japanese market, proficient in Japanese (at least N1 level), possessing good communication and execution skills.

2. Love games, have rich gaming experience and personal insights, familiar with Nuannuan IP and player community. Papegames players and long-term interns are preferred.

3. Have insights into advertising creativity, imaginative, possess certain creative output ability. Advertising/Screenwriting/Drama and Film majors are preferred. Proficiency in tools like PS, PR, and Jianying is a plus.

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