Junior Digital Planner (Professional Services)

Company description

Publicis Groupe, founded in 1926, is the third largest communications group in the world. Known for its world-renowned creativity, best-in-class technology, digital expertise, and consulting, Publicis Groupe is the only one in the industry capable of better accompanying its clients on their digital business transformation journey, anywhere in the world. Organized into four solution hubs, Publicis Communications, Publicis Media, Publicis Health, and Publicis Sapient, outside of our 20 main markets, the Groupe offers innovative ideas and solutions that combine the power of creativity and technology.

Overview

A Junior Digital Planner is a professional focused on the planning and execution of digital strategies. This role is critical in marketing agencies, advertising departments, or companies seeking to strengthen their presence in the digital environment.

Responsibilities

1. Knowledge of Digital Platforms: Familiarity with various digital platforms, including social networks, search engines, and other advertising technologies (Google Ads, Facebook Ads, etc.).

2. Data Analysis: Ability to interpret and analyze data generated through analytical tools such as Google Analytics, to understand user behavior and measure campaign performance.

3. SEO and SEM: Basic knowledge of search engine optimization (SEO) and search engine marketing (SEM) to attract traffic to websites.

4. Research Skills: Aptitude for conducting market research in the digital field to identify trends, consumer behavior, and growth opportunities.

5. Strategic Thinking: Ability to contribute to the conceptualization and design of digital strategies, ensuring they align with the brand's overall objectives.

6. Effective Communication: Ability to communicate ideas and analyses clearly to internal teams and, occasionally, to clients.

7. Knowledge of Project Tools: Familiarity with digital project management tools (such as Trello, Asana, Jira) to coordinate tasks and keep projects organized.

8. Creativity: Ability to think creatively in problem-solving and in proposing new ideas for digital strategies.

Qualifications

Experience and Education

• Academic Background: A bachelor's degree in digital marketing, communications, advertising, business administration, or a related field is usually required.
• Work Experience: 2 years of previous experience in roles related to digital marketing or professional internships with exposure to digital campaigns.

Key Responsibilities

• Contribute to Digital Strategies: Support in the development and execution of digital marketing strategies that drive online brand growth.
• Campaign Analysis: Monitor and analyze digital campaigns to evaluate performance, using specific metrics and generating reports that aid in decision-making.
• Content Optimization: Collaborate on optimizing web and social media content to achieve traffic and conversion objectives.
• Digital Market Research: Conduct research to identify new digital opportunities and stay updated on emerging trends.
• Project Coordination: Assist in the planning and coordination of digital projects, ensuring timely and efficient execution of planned tasks.
• Budget Management Support: Help monitor and manage budgets to ensure effective investment in digital channels.

Additional information

• Competitive salary and benefits package
• Hybrid work scheme
• Free transportation to offices
• Professional development and continuous training opportunities
• Dynamic and collaborative work environment
• Flexible hours and possibility of remote work
• Wellness programs and recreational activities