Lead Generation Specialist

7 Months ago • 5 Years +
Marketing
Events

Job Description

Tesla is seeking a Lead Generation Specialist to support its Taiwan operations. Responsibilities include developing targeted marketing plans, managing event calendars (test drives, lead generation events, etc.), creating marketing content (newsletters, emails, collateral), managing inbound/outbound communications, developing in-store programs, planning regional activities, and ensuring brand consistency. The ideal candidate will possess 5+ years of integrated marketing experience, excellent communication skills in Mandarin and English, strong copywriting abilities, and project management expertise. They will also be proficient in MS Office, iOS, and Photoshop, and have experience managing agencies and vendors. The role demands a highly organized individual with strong analytical skills and the ability to work independently within a fast-paced environment.
Good To Have:
  • LINE and social media development
  • Digital agency management
  • Event coordination experience
Must Have:
  • 5+ years integrated marketing experience
  • Excellent Mandarin & English communication
  • Strong copywriting skills (English & Chinese)
  • Project management & agency management
  • Proficient in MS Office, iOS, Photoshop
Perks:
  • Employee Stock Purchase Plan (ESPP)
  • Comprehensive Medical Coverage
  • Global Employee Assistance Program (EAP)
  • Employee Vehicle Purchase Program
  • Employee Welfare Committee
  • Employee Merchandise Discounts
  • Celebratory Gifts
  • Employee Referral Program

Add these skills to join the top 1% applicants for this job

photoshop
communication
lead-generation
cross-functional
ms-office
event-management

What to Expect
Tesla is looking for a Lead Generation Specialist to support the lead generation organization with various responsibilities including content creation, lead generation and retail sales events in Taiwan. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
What You’ll Do
• Work with the Business Manager and Sales team to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve business goals.
• Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches).
• Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).
• Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Assist in the planning of regional activities including store openings, test drives and lead generation events.
• Work on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on a needed basis.
• Evaluate and track the success of programs and campaigns.
• Effectively deliver results of marketing objectives within the designated and agreed budgets.
• Ensure compliance with global brand strategy and corporate identity for Tesla.
What You’ll Bring

• Minimum 5 years+ in online and offline integrated marketing and communication

• BA or Master in Business admirative, communication or other related degree is preferred
• Excellent communication skills and fluency in Mandarin and English
• Excellent copy-writer in both English and Chinese

• LINE and social media development

• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others
• Proficient in MS Office, IOS, Photoshop
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Large company discipline...small company entrepreneurial attitude
• Strategically planning with strong execution and negotiation skills
• Asset management experience/ Good negotiation skills
• Digital Agency management/ Online to Office event coordination experience is preferred 

Compensation and Benefits
Benefits

In addition to a competitive compensation package, Tesla Taiwan is pleased to offer the following benefits for employees:

  • Employee Stock Purchase Plan (ESPP)
  • Comprehensive Medical Coverage
  • Access to Global Employee Assistance Program (EAP) and Wellbeing Resources
  • Employee Vehicle Purchase Program
  • Employee Welfare Committee
  • Employee Merchandise Discounts
  • Celebratory Gifts for Special Occasions
  • Employee Referral Program

The Company reserves the right to make changes to the Total Rewards benefits without prior notification/approval from the employees, and such benefits may also be subject to terms and conditions determined by the Company


福利

除了具有競爭力的薪酬方案外,Tesla台灣為員工提供以下福利:

  • 員工認股計劃(ESPP)
  • 團體醫療保險
  • 全球員工協助方案 (EAP) 和協助資源
  • 員工購車計劃
  • 職工福利委員會
  • Eshop精品員工優惠
  • 特殊場合的慶祝禮物
  • 員工推薦計劃

本公司保留更改福利項目的權利。


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