Subject matter experts in Marketing and Communications provide business stakeholders with specialized advice on their subjects, acting as advisors leveraging specific MC expertise. They possess in-depth, unique knowledge and expertise in a specific subject or industry, such as digital marketing, internal communications, or telecom. They should have a good understanding of their domain of expertise and develop their MC competencies. They must be able to build strong relationships with the team and key stakeholders, act on their own initiative, and know when to escalate and seek guidance.