Manager, Developer Advocacy and Content

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

Sonar is looking for an experienced and empathetic leader to build, mentor, and guide our Developer Advocacy and Content team. You will lead and inspire a talented team to connect with developers across a diverse range of channels—from the stages of major conferences and targeted technical videos to engaging live streams and high-impact tutorials. Step into a strategic role where your leadership will directly shape the success and market perception of Sonar's market-defining code quality and code security solutions. You will build and lead a team of developer advocates and developer content creators, acting as a central connector between the product team and the go-to-market team to directly drive the company's growth.

You will be instrumental in empowering your team and the entire organization to communicate authentically about our products with developers, maximizing our impact in the community. Your team's work will help developers write better, more secure code by translating the power of our technology—which leverages static code analysis, SCA, AI-powered code fixes, and secrets detection—into clear, compelling value for technical audiences.

What you will do daily:

• Lead the development and execution of a data-driven technical content strategy, guiding your team in creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content to establish thought leadership and fuel demand generation.
• Define and guide your team's communication of compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
• Direct your team's engagement with the developer community through technical content (videos, how-to, tutorials, blogs) webinars, and events to build awareness, foster adoption, and gather critical feedback.
• Assist Product Marketing with the development and execution of comprehensive go-to-market strategies for new product features and launches, ensuring seamless cross-functional alignment.
• Collaborate intimately with product marketing, product management and development, sales engineers, and demand generation teams to plan and execute programs that drive adoption and revenue.
• Act as the voice of the technical customer and developer community internally, using market intelligence and feedback gathered by your team to influence product roadmap decisions and prioritization.
• Drive a deep, team-wide understanding of our target technical customers and the competitive landscape, translating insights from market research into actionable product and marketing strategies.
• Guide the creation of high-impact technical materials, including solution demonstrations, to empower our sales and solution engineering teams to effectively communicate the value of our solution.

The experience you will need:

• Proven experience (7+ years) leading product marketing, technical marketing, or developer advocacy teams within the software development space.
• A track record of leading teams that successfully create deep technical marketing content that resonates with and is trusted by developers and software professionals.
• Extensive experience in programming and DevSecOps, enabling you to lead technical discussions with developers authentically and credibly. In particular:
• Strong understanding of the Software Development Life Cycle (SDLC) and developer tools.
• Good understanding of code development and analysis concepts such as static code analysis, SCA, Git, CI/CD pipelines, IDEs, and AI coding tools.
• Familiarity with DevSecOps platforms and their integration into developer workflows.
• Deep technical understanding and passion for software products and the underlying technology.
• Ability to understand and communicate technical concepts effectively to both technical and non-technical audiences.
• Exceptional written and verbal communication skills with fluency in English.
• Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
• Ability to lead and work collaboratively with cross-functional teams in a fast-paced environment.

Why you will love it here:

• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
• Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
• We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
• We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
• As the leader in our field, our products and services are as strong as our internal team members.
• We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working with Sonar:

• Flexible comprehensive employee benefit package.
• We encourage usage of our robust time-off allocations. You will receive 23 days of PTO per calendar year (on a pro-rated basis depending on your employment start date), with additional time provided for sickness, life events and holidays.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
• Monthly catered events, and team events

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.