Manager, Influencer Marketing- Call of Duty Mobile Marketing

Manager, Influencer Marketing – Call of Duty Mobile Marketing

Reporting To: Senior Manager, Influencer Mobile Marketing

Department: Mobile Marketing

Location: Santa Monica, CA (Hybrid)

Your Mission

The Call of Duty Mobile team is seeking an experienced and driven Manager, Mobile Marketing, to lead and execute our Influencer Marketing campaign strategies. This individual will be responsible for developing and implementing global go-to-market initiatives focused on influencer engagement, product positioning, content production and campaign amplification. The ideal candidate will possess strong analytical capabilities, superior communication skills, and a keen understanding of current trends within gaming communities and the influencer landscape. This role requires a collaborative professional who can thrive in both structured and fast-paced environments, and who is committed to enhancing COD Mobile’s market presence.

Key Responsibilities

• Design and implement comprehensive global strategies to engage influencers and content creators for Call of Duty Mobile.
• Negotiate and manage key partnerships with streamers and influencers for the creation of original content to support COD Mobile marketing beats and campaign strategies.
• Collaborate cross-functionally with internal teams to identify, refine, and deliver core marketing messaging.
• Lead innovative campaigns in partnership with the influencer community, leveraging gamer-focused social platforms
• Identify and evaluate new opportunities for content development in collaboration with key influencer partners.
• Cultivate and strengthen relationships within the influencer ecosystem; proactively source and develop new partnerships to support business objectives.
• Administer and oversee incentive and gifting programs tailored for influencers.
• Conduct thorough analysis and reporting on campaign performance, including post-mortem presentations to stakeholders.
• Monitor influencer-generated content to ensure brand consistency and alignment with messaging guidelines.
• Develop an in-depth understanding of the player base and gaming experience unique to Call of Duty Mobile.

Player Profile

Experience

• Bachelor’s degree required.
• Minimum of 5-7 years’ experience in influencer marketing.
• Prior brand marketing experience strongly preferred.
• Background working directly with influencers and streamers.
• Direct industry experience or deep passion for gaming, including knowledge of gaming social communities and prevailing trends.
• Proven ability to manage strategic initiatives, establish clear goals, and evaluate KPIs.
• Outstanding organizational and communication skills.
• Demonstrated capability as a collaborative team player and leader.
• Experience managing multiple projects simultaneously and prioritizing competing demands.
• Data-driven mindset.
• Familiarity with digital analytics platforms such as Tubular Labs is preferred.
• Excellent communication, presentation, organizational, and writing skills.
• Advanced project management expertise.

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got you covered.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request:

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here.

Thank you for your interest.

Ready to Activate Your Future?

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/

.

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.