Account Coordinator (PR & Influencer)

Company description

A three-time SABRE Canadian Agency of the Year winner, North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too. We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Overview

As an Account Coordinator - Public Relations & Influencer, you will be working as part of an account team that develops and delivers strategic, creative client programs for consumer lifestyle clients. Your job is to tell the client’s story and relentlessly pursue great impact, with a focus on executing programs. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

We’re looking for a passionate team player who’s eager to learn, a creative thinker with strong attention to detail. A critical and analytical thinker who can support internal account teams with a variety of tasks, from research to event logistics, media relations, and more.

Ideally, this candidate will have 1 year of experience in an agency environment.

Responsibilities

• Support PR and influencer campaigns: Jump in early with research, brainstorming, and creative ideation. Help bring campaigns to life from concept to execution.
• Craft and share the story: Assist with writing and distributing press releases, pitches, media alerts, and influencer briefs.
• Build buzz: Coordinate media/influencer mailers, product shipments, and creative seeding moments.
• Coordinate events: Help plan and run media/influencer events, including vendor coordination, sourcing items, and on-site setup/teardown.
• All in the details: Keep things organized and on track for your team by maintaining clean trackers, status docs, and campaign files. Coordinate media and influencer mailer kits and/or product shipping as required.
• Smart research: Build thoughtful, well-researched media and influencer lists using tools like Meltwater and CreatorIQ.
• Media relations: Pitch media contacts via email and phone with confidence and hustle, and remain proactive and thoughtful on expanding lists, adjusting pitches and staying close with team leads on progress.
• Influencer coordination: Liaise with creators, track deliverables, and support end-to-end campaign execution.
• Track and report: Monitor media coverage and influencer content, track KPIs, and support in building client-ready reports.
• Stay curious: Conduct industry research, monitor trends, join various agency brainstorms and surface new ideas to keep clients ahead of the curve.
• Collaborate and communicate: Keep your team and manager in the loop on progress and project updates.

Qualifications

• Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
• Excellent written and verbal communication skills
• Demonstrated organizational and time management skills, and attention to detail
• Proactive, resourceful, and thrives in a fast-paced environment
• Familiar with the evolving Canadian news media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, YouTube, etc.)
• Knowledge of PR, influencer management and AI platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
• A curious and adaptable team player
• Prior agency experience is a plus

Additional information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work, but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we're offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on-demand e-learnings, including a good deal of AI tools and resources.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
• Work from (almost) anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.

To apply for this position, click 'Apply' and easily submit your resume. Note that only those being onsidered for an interview will be contacted. Thank you very much for your interest in working at North Strategic. We look forward to meeting you!

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.