Director Programmatic Supply (m/w/d)

6 Minutes ago • All levels
Product

Job Description

As Director Programmatic Supply, you will strategically lead the programmatic buying architecture, covering Supply Path Optimization (SPO), SSP partnerships, and coordination of sell- and buy-side technologies. You will ensure steering, quality, transparency, and innovation across the entire supply chain, working closely with Activation-Units and Digital-Investment teams. This includes leading a cross-functional DACH team and bridging technologies for inventory quality and benchmarks.
Good To Have:
  • Experience in working with Marketplace teams and/or product development
Must Have:
  • Strategic responsibility for programmatic buying architecture (SPO, SSP partnerships)
  • Lead and develop a cross-functional team for the DACH market
  • Manage Programmatic Supply, including Inventory, Audience-Data & Supply-Analytics, AdTech, and Agency-Marketplace
  • Implement SPO strategy with SSPs
  • Ensure transparency, quality, and investment goals (Viewability, Ads.txt, Seller.json, IVT)
  • Collaborate with Performics for programmatic campaign execution
  • Bridge AdServers, DSPs, and BI systems for inventory quality and partner spend transparency
  • Several years of experience in Digital Investment / Programmatic Advertising (Supply, Tech, Inventory, Product Strategy)
  • Strong understanding of SSPs, AdServer architectures, Programmatic infrastructure, and SPO strategies
  • Strategic thinking with strong operational implementation skills
  • Proven leadership experience and ability to inspire/develop teams
  • Excellent communication skills and understanding of client/stakeholder needs
  • Experience in multidisciplinary team collaboration and complex project management
  • Very good German and English language skills
Perks:
  • Digital learning platform for development
  • Individual career perspectives and structured development
  • Extensive national and international development programs
  • Open feedback culture with structured performance management
  • Mentoring program
  • Worldwide work possible (up to 6 weeks per year)
  • Hybrid work model
  • Work at Publicis Media locations: Berlin, Düsseldorf, Frankfurt, Hamburg, Munich
  • Flexible working hours
  • "Notfallmamas" - company childcare (emergency)
  • Deutschlandticket and BusinessBike subsidy
  • Overtime compensation
  • 30 days holiday and additional special leave days
  • Agency sports
  • Mental Health Program and Working with Cancer Policy
  • Diversity, Equity & Inclusion initiatives
  • Sustainability Squad
  • Social Projects
  • Welcome Week
  • Buddy Program
  • Intensive onboarding

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Company Description

Publicis Media is the world's second-largest media agency network and part of the French communications group Publicis Groupe. As a global holding company, Publicis Media thrives through its global agency brands Zenith, Starcom, and Spark, which manage and continuously develop client business in strategic communication consulting in over 100 countries. In addition, central specialist teams at Publicis Media support the agencies' clients in the areas of: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Job Description

Your Responsibilities

As Director Programmatic Supply, you assume strategic responsibility for our programmatic buying architecture – from Supply Path Optimization (SPO), to managing SSP partnerships, to coordinating overarching sell- and buy-side technologies. You work closely with the Activation Units and Digital Investment, but you are responsible for the programmatic big picture: i.e., steering, quality, transparency, and innovation along the entire supply chain.

Here you take on the following tasks:

  • Leadership and further development of a cross-functional team (Media, Data, Tech, Marketplace, Programmatic-Supply-Analytics) responsible for the entire DACH market
  • Strategic leadership of the Programmatic Supply area with responsibility for the teams around Programmatic Inventory, Audience-Data & Supply-Analytics, AdTech, and Agency-Marketplace
  • SPO strategy & implementation in cooperation with SSPs (e.g., Pubmatic, Xandr, Magnite)
  • Management of transparency, quality, and investment goals (e.g., Viewability, Ads.txt, Seller.json, IVT)
  • Close cooperation with the Performics platform to ensure technical and operational excellence in programmatic campaign implementation
  • Technological bridge between AdServers, DSPs, and BI systems to create transparency regarding inventory quality and benchmarks as well as partner spends (e.g., integration into dashboards & BI systems)

Qualifications

We are looking for

  • Several years of experience in Digital Investment / Programmatic Advertising with a focus on Supply, Tech, Inventory or Product Strategy
  • Very good understanding of SSPs, AdServer architectures and the Programmatic infrastructure as well as experience in developing and implementing SPO strategies
  • Experience in working with Marketplace teams and / or product development is an advantage
  • Strategic thinking with strong operational implementation competence for the continuous development of the area
  • Proven leadership experience and the ability to inspire and develop teams
  • Excellent communication skills and a strong understanding of client and stakeholder requirements
  • Experience in working with multidisciplinary teams and in managing complex projects
  • Very good German and English language skills complete your profile

Additional Information

We offer

Learn & Grow

  • Further development with digital learning platform
  • Individual career perspectives, structured further development
  • Extensive national and international development programs
  • Open feedback culture with structured performance management
  • Mentoring program

Work Your World

  • Worldwide work possible
  • Up to 6 weeks per year

Flexible Work

  • Hybrid work model
  • Work at all our Publicis Media locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg and Munich
  • Flexible working hours
  • The "Notfallmamas" - Company childcare (emergency)
  • Deutschlandticket and BusinessBike subsidy

Feel Well

  • Overtime compensation
  • 30 days holiday and additional special leave days
  • Agency sports
  • Mental Health Program and Working with Cancer Policy

Responsibility

  • Diversity, Equity & Inclusion initiatives
  • Sustainability Squad
  • Social Projects

Your Start

  • Welcome Week
  • Buddy Program
  • Intensive Onboarding

We value diversity and are excited to learn how your past experience could enrich our team.

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