Programmatic Specialist

Publicis Groupe, a global communications group, is seeking a Programmatic Specialist for Starcom in Barcelona, Spain. This hybrid role involves managing and optimizing full-funnel programmatic campaigns across various DSPs, including DV360. The specialist will analyze campaign results, collaborate with internal teams, and maintain external partner relationships. Candidates should have a university degree in Marketing, Advertising, or Economics, or at least one year of programmatic experience, with knowledge of DSPs and ad servers. Proficiency in Spanish is required.

Must Have

• Manage setup and day-to-day optimization of full funnel programmatic campaigns across DV360 and other DSPs
• Analyze and report on campaign results highlighting insights and learnings
• Collaborate cross-functionally with other teams within the agency
• Maintain and nurture relationships with main external partners such as Google and local publishers
• Stay on top of trends, innovations, and opportunities in the programmatic and publisher landscape
• University degree related to Marketing, Advertising or Economics or +1 year of experience in programmatic
• Knowledge of main DSPs, ideally in DV360
• Knowledge of ad server use cases: DCM, Sizmek, Weborama
• Experience with awareness, consideration and performance campaigns through video, audio and display strategies
• Proficiency in Spanish

Good to Have

• Advanced English

Perks & Benefits

• Flexible Benefits (Coverflex: meal vouchers, health insurance, transportation, and more)
• Growth Opportunities (career advancement, local and global training programs for technical and soft skills)
• Free Online Training (unlimited courses from LinkedIn Learning and Udemy Catalogs via "Marcel" AI platform)
• Online English Classes (group weekly classes by native teachers for B1+ level)
• Partner Certifications (Meta, Google, Amazon)
• Work from anywhere (telecommute up to 6 weeks from over 100 countries with #WorkYourWorld program)
• Attractive holidays package (including birthday, Advertising Day off, plus additional days off)
• Work-Life Balance (hybrid model with up to two days working from home, intensive summer hours, full remote in Easter, Christmas & 3 weeks in Summer, flexible work start schedule)
• Well-being initiatives (daily meditation, yoga among others)
• Subsidised breakfast & daily menu at Café Marcel canteen
• Certified as a Great Place to Work
• Commitment to building a culturally diverse workforce and encouraging applications from underrepresented groups
• Equality of opportunity and welcome applications from all individuals regardless of background
• Support for reasonable adjustment needs arising from a disability or medical condition
• Commitment to complying with obligations regarding Information Security and Technologies, AI, Quality and Environmental Management, Integrity Management, Corruption Prevention, and Anti-Bribery policies
• Mandatory training courses, declarations, and compliance commitments in these areas

Company description

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Overview

As a Programmatic Specialist you will work with a top-tier brand, helping them to achieve their media buying objectives.

Responsibilities

• Manage the setup and day-to-day optimization of full funnel programmatic campaigns across DV360 and other DSP’s.
• Analyze and report on campaign results highlighting insights and learnings.
• Collaborate cross-functionally with other teams within the agency to ensure processes go smoothly.
• Maintain and nurture relationships with our main external partners such as Google and several local publishers.
• Stay on top of trends, innovations, and opportunities in the programmatic and publisher landscape.

Qualifications

• University degree related to Marketing, Advertising or Economics or +1 year of experience in programmatic
• Knowledge of main DSPs, ideally in DV360
• Knowledge of ad server use cases: DCM, Sizmek, Weborama...
• Experience with awareness, consideration and performance campaigns through video, audio and display strategies.
• Proficiency in Spanish and desired advanced English.

Additional information

Why join us? Because we offer reasons such as:

• 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🗣️ Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Ommm! 🍴 Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit! 😊

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.