Data Scientist (M/F/X)

Company Description

Publicis Groupe, a leader in communication, brings together a community of 27 agencies and fosters a unique model combining creativity, media, data, and technology to support its clients across all marketing and advertising expertise. Agencies owe their success to committed teams and personalities who face the pace of societal changes and open new paths through innovation.

Publicis Media is composed of agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, as well as expertise centers in innovation such as Social Media, Performance Marketing and Digital, Data, Content, Search, Tech, and Commerce. Publicis Media supports its clients in today's complex media universe and deploys its expertise across all levers and touchpoints.

Job Description

The Data & Tech team plays an essential role in transforming data into effective and innovative business strategies for the group's clients.

Your challenges:

• Improve the efficiency and targeting of marketing and media campaigns through a better understanding of consumers and trends.
• Facilitate the automation and personalization of marketing strategies at scale.

Your Missions:

• Perform ad-hoc or automated analyses within data clean rooms.
• Develop personalized bidding models to optimize the effectiveness of media strategies.
• Implement marketing mix models (MMM) and budget scenario tools for our clients.

You will be required to collaborate with other group experts in media, marketing, and technology to ensure the best approach for clients.

Qualifications

• You have 1 to 3 years of experience in Data Science.
• Python: advanced knowledge (Numpy, Pandas libraries, cloud SDKs)
• SQL (windowing functions, DML).
• Data Visualization in Python and/or with software such as Power BI, Tableau, Looker, etc.
• Machine Learning: regression models, classification models, significance tests
• Experience with a cloud analytics stack (GCP/AWS/Azure), ideally GCP.
• Fluent professional English required.

Optional Qualifications:

• Knowledge of the media and advertising industry would be a plus.
• Knowledge of MLOps, automation, and model monitoring.
• Knowledge of API querying.

This position is not for you if:

• You want to work 100% on Gen AI; our priority is machine learning and data science.
• You want to work on long-term projects: here, projects are dynamic and short, focused on specific "use cases."
• Digital, media, or display do not interest you.

Additional Information

Our offices are located in Paris in the 17th arrondissement in an ideal working environment for your development.

📣 Good to know:

🚀 Modern, collaborative, and friendly workspaces and relaxation areas.

💻 Remote work is possible 2 days a week.

📖 Numerous training opportunities: +30,000 e-learning modules accessible via e-learning, including certifications, in partnership with LinkedIn Learning on the proprietary Marcel platform.

🧑‍🎤 A transparent Talent policy.

🎉 Many events to learn, exchange, and celebrate.

Viva La Différence!

This philosophy of Publicis Groupe has always demonstrated our commitment to diversity and the conviction that our talents are our greatest wealth and our best asset.

We thus value all singularities, without distinction of age, gender, skin color, social origin, religion, or sexual orientation... only competence and energy count! We encourage all qualified applications and will be happy to support you throughout the recruitment process, in a personalized manner.