Marketing Specialist

OVERVIEW

The Marketing & Communications team are seeking a dynamic and detail-oriented professional to join our Marketing Engagement Team. This role is critical in bridging the gap between marketing and sales, ensuring the sales team is equipped with the tools, content, and collateral needed to effectively engage with prospects and clients.

With over 8,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, the company is the world’s largest provider of language and technology solutions for global business.

The ideal candidate will have a minimum of 2 years of previous experience in a similar role and will have a blend of creative, organizational, and technical skills to support various sales and marketing initiatives.

DESCRIPTION

• PowerPoint Support: Develop and enhance impactful presentations tailored to sales pitches, client meetings, and internal needs.
• Bid & Pitch Support: Collaborate with sales and marketing teams to create compelling bid and pitch materials, ensuring alignment with brand guidelines and messaging.
• Content Edits: Adapt and edit marketing content for specific use cases, audiences, or sales opportunities, ensuring relevance and effectiveness.
• Case Study & Spotlight Creation: Craft case studies and client success spotlights to showcase the value of our solutions and services.
• Trade Show Collateral Support: Assist in the creation of marketing materials for trade shows, including brochures, handouts, and booth assets.
• Client Engagement & Onboarding: Develop and manage onboarding materials, including announcements, communications, and engagement plans to ensure a seamless experience for new clients.
• Landing Pages: Work with our web team to create and manage client landing pages for pitch situations, and other sales opportunities.
• Localization Requests: Coordinate and execute localization of marketing materials to meet regional or market-specific requirements
• Maintain Marketing Content Directory: Maintain Paperflite, our third-party content repository for all client facing materials and reference files.

Job requirements

REQUIRED SKILLS

• Excellent interpersonal skills and an ability to connect with employees and management
• Excellent written and verbal communication skills
• Strong detail orientation and an ownership mentality
• Experience using MS Office suite
• Able to perform in a fast-paced environment while always maintaining excellent service
• Comfortable in difficult situations
• High sense of discretion in all situations

REQUIRED EXPERIENCE AND QUALIFICATIONS

• Minimum Bachelor's degree or its equivalent, with preference for Marketing, Communications, or another relevant field
• 2 years of proven marketing experience is essential.
• Effective communication skills, both written and verbal.
• Solid design capabilities (i.e., Canva) and proficient in Microsoft Office 365, especially PowerPoint.
• Experience in building landing pages or with Word Press desirable.
• Marketing platforms experience is a plus.