Marketing Specialist

6 Minutes ago • 3 Years + • Marketing • $150,000 PA - $230,000 PA

Job Summary

Job Description

The Marketing Specialist will be responsible for operating domestic and international media platforms, including content planning, creation (graphics/videos), and optimization for brand exposure and lead generation. They will also manage the company's official website and SEO, support overseas procurement, and assist with other marketing tasks. Candidates should have a bachelor's degree, 3+ years of relevant experience, strong copywriting, and excellent English skills.

Must have:

Operate domestic and international media platforms, including content planning and publishing.
Produce some content (graphic/video content planning and production).
Optimize ad placement and backend information management to increase brand exposure, followers, and conversion.
Track sales leads, analyze and optimize traffic.
Manage the company's official website and SEO, following up on headquarters' updates and ensuring exposure on mainstream search engines.
Support marketing department's customized materials, external service coordination and other related demands.
Support other marketing department related work.

Good to have:

Experience in a manufacturing marketing department.
Proficiency in image/video shooting and post-editing.
Foreign company work experience.

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

problem-solving

team-player

game-texts

seo

Job Details

Skill Set

Bachelor's degree or above
3+ years of relevant work experience, preferably in a manufacturing marketing department
Good sense of hot topics, familiar with operation strategies and current trends of major domestic and international social media platforms
Excellent long/short copy writing skills
Proficient in image/video shooting and post-editing preferred
Excellent aesthetic ability and corporate promotion concepts, flexible and innovative thinking
Certain understanding of manufacturing and petrochemical industries
Excellent English reading, writing, and communication skills, CET-6 or above, foreign company work experience preferred
Conscientious, responsible, team player with good communication skills, strong self-drive, independent analysis, and problem-solving abilities

Responsibility

1. Domestic and international media platform operation
Content planning and publishing for official media platforms and major domestic and international new media platforms
Completion of some content production (graphic/video content planning and production)
Optimize ad placement and backend information management to increase brand exposure, followers, and conversion
Sales lead tracking, traffic analysis and optimization
2. Company official website management and SEO
Follow up on headquarters' website updates
Mainstream search engine SEO to ensure exposure
3. Overseas procurement demand coordination
Support marketing department's customized materials, external service coordination and other related demands
4. Other marketing department related work support