Online Marketing Manager Paid Social (m/f/d)

Online Marketing Manager Paid Social (m/f/d)

• Berlin
• Specialist
• Part-time / Full-time

BILD is THE leading medium in Germany. 500 BILD reporters work for the editorial team, which is on duty 24 hours a day, and has been determining the topics of the day with a wealth of exclusive reports for over 60 years. The innovative products of the BILD Group offer first-class journalism across all channels around news, sports, guides, and entertainment, whether printed, online, or mobile – anytime and anywhere.

We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five essentials are the values that connect us and our compass in our commitment to freedom.

Our Team

We are a motivated team in which everyone contributes to success with their own online marketing focus (Affiliate, App, Onsite, Display, Search, Social). We are united by a passion for digital campaigns. With us, you have the opportunity to contribute your expertise, develop personally, and exchange ideas closely with colleagues from areas such as CRM, Product Management, and Analytics.

What you will move with us:

• You are responsible for the conception, implementation, and optimization of Paid Social campaigns for the Paid Content brands BILDplus and WELTplus
• You develop cross-channel social media strategies (including Facebook, Instagram, X, LinkedIn) with a focus on performance
• You create creative ad formats and content assets in close collaboration with editorial, design, and external partners
• You analyze campaign performance, derive recommendations for action, and implement them independently in close coordination with the team
• You assume budget responsibility for your channels and manage your KPIs data-driven
• You contribute your expertise in targeting, audience building, and A/B testing and further develop best practices for Paid Social
• You work closely with colleagues from CRM, Product Management, and Analytics to ensure an integrated marketing strategy
• If necessary, you confidently manage external agencies and service providers

What you bring with you:

• Completed degree in economics or communication sciences (ideally with a focus on marketing) or a comparable qualification
• Several years of professional experience in performance or online marketing – whether in agencies, corporate marketing, or as a freelancer
• Very good knowledge of social ads platforms (Meta Ads Manager and possibly others) as well as common tracking and reporting tools
• You have experience in the independent planning, control, and optimization of Paid Social campaigns
• Creativity in dealing with editorial content and social media storytelling as well as enthusiasm for journalistic products
• Very good German language skills, both written and spoken, combined with analytical thinking and strong implementation skills

What we offer:

• Never stop learning! Use our diverse learning content and offers for your personal development
• Free food offer: in addition to a breakfast snack, a free lunch in our Kiez restaurant
• 30 days of vacation
• State-of-the-art offices, from hardware to software to the design of the workspaces - including MacBook & iPhone, which can also be used privately
• Employee offers that suit you and your life situation: whether a discounted Deutschland-Ticket or JobRad leasing, bicycle garage (incl. regular bicycle service) as well as many other discounts
• Collaboration thrives on direct exchange – we rely on 80% office presence and 20% mobile work
• We offer you an unlimited position in part-time or full-time immediately

BILD is Germany's largest media brand and offers outstanding digital and print journalism around the clock with news, politics, entertainment, sports, and guides. The BILD Group includes BILD, BILD am SONNTAG, B.Z., SPORT BILD, AUTO BILD, BOOK-Family, as well as Axel Springer Regio and the Axel Springer Academy within Axel Springer Deutschland GmbH. BILD, like BUSINESS INSIDER, MORNING BREW, POLITICO, and WELT, belongs to Axel Springer, a transatlantic media company in family ownership with locations in Berlin and New York. The portfolio is supplemented by the marketing companies Awin, Bonial, and Idealo, as well as the digital market research institute Emarketer. With more than 10,000 employees, Axel Springer is active in over 25 countries.

Questions and answers about the application process

The most frequent questions and answers can be found in our FAQs: career.axelspringer.com/de/faq

To facilitate readability, we limit ourselves to masculine designations in the text. Nevertheless, diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, and sexual orientation and identity.

Information on the severely disabled representation at Axel Springer can be found here: career.axelspringer.com/de/ksbv

The contact person for this position (reference number REF2492X) is: Marcel Burmester #LI-MB2

Where will I work?