Performance Marketing Manager

Experience: 2-5 years

About Role: Lead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients.

Responsibilities :- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics- Drive campaign optimizations via experiments & new initiatives- A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more- Campaign Analytics- Measure and report performances of all marketing campaigns against goals- Research and analyze competitor advertising strategy and tactics- Collaborate with internal teams to create landing pages and optimize the user experiences- Optimize the ad copy, landing pages for better results- Analyse creative performance- Budget management- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets :- Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads/Meta Ads/ Linkedin- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics- Analytical approach + Data-Driven Thought Process + Optimization mindset- The ability to think creatively, own things and work independently in a fast-paced environment- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment- Competency in Excel and PowerPoint for analysis & presentations- Excellent communication skills and problem-solving abilities Previous Experience :- Experience in running large scale App Install campaigns- Exposure and experience to lead marketing in the Middle East, International Markets- SEO On-Page and Off-Page SEO optimization levers - Experience with Analytics and Attribution platforms like Branch, CleverTap- Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix- Experience with DSPs like DV-360, In-Mobi, Revx- Experience with content platforms like Taboola, Outbrain