PR & Marketing Planner (Game Division / New Title)

3 Months ago • 1 Years + • Game Production • ~ $8,400,000 PA

Job Summary

Job Description

We are looking for a PR and Marketing Planner for a new game title within the game division. This contract position involves planning and executing various promotional activities to increase brand awareness, maximize revenue, acquire new users, and improve user satisfaction. Responsibilities include developing and implementing marketing and promotion strategies, managing user communication through social media and the web, media planning for various platforms (web, mobile, TVCM, magazines, etc.), and coordinating with internal departments, advertising agencies, and production companies. This role offers significant impact on the company's performance.
Must have:
  • Minimum of 1 year experience in promotion and marketing within the entertainment field.
  • Experience in planning and executing promotional activities from planning to review.
  • Experience in web advertising planning.
  • Basic document creation skills using Microsoft Office (Word, Excel, PowerPoint, etc.).
  • Interest in games, anime, manga, novels, and entertainment trends.
Good to have:
  • Experience in marketing game titles with other companies' licenses.
  • Basic knowledge of graphic software (Photoshop, etc.).
  • Experience with campaigns and real events.
  • Experience in creating press releases and publicity-related activities.
  • Experience with CRM analysis.

Job Details

業務委託/PR・マーケティングプランナー(ゲーム事業部/新規タイトル)

業務内容

【概要】

現在開発中の新規ゲームタイトルにおける認知拡大・収益最大化を目指し、新規ユーザーの獲得とユーザー満足度の向上を実現するために、各種プロモーション企画立案・遂行いただける方を募集します。
マーケティング・プロモーション・ユーザーコミュニケーション全般に携わっていただくことで、様々な分野に携われると共に、自らの成果が会社全体の業績に直結する重要なポジションです。

【詳細】

・ネイティブアプリのプロモーション企画立案とその実行
・SNSやWeb等を使ったユーザーコミュニケーション
・Webやモバイルをはじめとする、TVCM、雑誌等あらゆる媒体のメディアプランニング
・社内関係部門との折衝、調整
・広告代理店、制作会社との折衝、調整

【関連URL】

・採用オウンドメディア「ばんぐみ
・ゲームタイトル一覧
・想定担当タイトル『ジョジョの奇妙な冒険』アニメーションシリーズ、新作アプリゲームのティザーサイトが公開ッ!

応募資格

【必須】

・エンタメ領域におけるプロモーション、及びマーケティングの経験が1年以上
※ご自身で担当プロモーションを企画〜進行〜振り返りまで一貫して遂行した経験
・Web広告のプランニングの経験
・Officeを使用した基本的な資料作成スキル(Microsoft Word、Excel、PowerPoint等)
・ゲーム、アニメ、漫画、小説等のエンタテイメント全般やトレンドに対する興味関心

【歓迎】

・他社ライセンスのゲームタイトルをマーケティングした経験
・グラフィック関連ソフトの基本的な知識(Photoshop等)
・キャンペーンやリアルイベントなどの経験
・プレスリリースの作成、パブリシティ関連の経験
・CRM分析関連の経験

【求める人物像】

・やる気、責任感、向上心を持って仕事に取り組める方
・業務への高いコミットメント意識をお持ちの方
・マルチタスクに対応でき、最後までやり遂げられる方
・高いコミュニケーション能力、問題把握能力、調整能力をお持ちの方

【応募時の提出物】

・スキルシート(PDF形式)

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