Principal Product Manager - Banking Partner Channel

Join our team

GoDaddy is reimagining how small businesses sell — in-person, online, and everywhere in between. As we scale our e-commerce and POS ecosystem, we’re hiring a Principal Product Manager to lead strategic direction for our B2B2C product and go-to-market, driving growth through banking partners.

You will be the product lead for a channel that turns banks into modern commerce platforms for their SMB customers. In this role, you’ll define the platform vision and roadmap that enable Tier 1 financial institutions and ecosystem players to launch, sell, and scale GoDaddy’s POS and eCommerce solutions — directly competing with Square, Shopify, and Clover. Success means balancing partner customization with platform scalability, owning the partner lifecycle end-to-end, and unlocking new monetization pathways through embedded finance, joint data products, bundles, and co-branded experiences. You’ll shape the product architecture, feature set, and commercialization model that scale our partnerships to 20+ globally, giving banks the tools to defend and grow their SMB acquiring businesses against FinTech disruption.

What you'll get to do...

• Define and own the long-term vision and architecture for a scalable, customizable, multi-tenant commerce platform.
• Translate partner needs into compliant, resilient product features that enable new monetization streams and business models.
• Guide technical decisions (APIs, integration, localization) to drive partner success in regulated and international markets.
• Collaborate cross-functionally with engineering, compliance, finance, and product teams to deliver enterprise-ready solutions.
• Lead the product innovation agenda and set a 2–3 year roadmap focused on competitive differentiation and revenue growth.
• Oversee internal and external product reviews to ensure alignment, execution, and insight into priorities.
• Use market and competitive intelligence to inform product strategy, prioritization, and unique value propositions.
• Develop cases and partner return on investment models, supporting GTM and BD teams in market positioning and narrative development.

Your experience should include...

• 7+ years of product management experience, with 3+ years in POS, payments, or eCommerce platforms. ideally with partner-facing ownership.
• Experienced in developing long-term platform vision and multi-year innovation roadmaps for distinctive differentiation.
• Deep understanding of payments acceptance and SMB commerce workflows (retail, food & beverage, personal care, services), including inventory, catalog, payments, fulfillment, and customer engagement.
• Vertical strategy orientation: Ability to tailor product strategies and solution bundles to the unique needs of different partner verticals.
• Business model innovation: Experience designing and optimizing revenue-sharing structures, embedded finance models, and co-branded monetization pathways that align incentives with platform growth.
• Metrics ownership: Ability to define, track, and act on important metrics around partner adoption, merchant activation, and retention as drivers of product-market fit.
• Influence & communication: Excel in uncertain, cross-functional settings, with effective communication and storytelling abilities when interacting with technical teams, partner sales leaders, and C-level collaborators.

You might also have...

• EMV & terminal stack fluency: EMV L1/L2/L3 cycles, P2PE/End-to-end encryption, DUKPT key management, Remote Key Injection (RKI), Terminal Management Systems (TMS), parameter updates, firmware gating.
• Technical enablement: Familiarity with APIs, SDKs, OAuth, REST, and integration security standards (e.g., PCI-DSS, tokenization, etc)
• Partner integration experience: Track record of working with banks, ISOs, payment processors, or FinTechs — and translating integration needs into scalable product capabilities.

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy._

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.

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