Product Marketing Manager

Location: Ottawa, Canada

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

The Product Marketing Manager is responsible for defining and developing product positioning and go-to-market plans in alignment with overall product strategy. This role works closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns.

A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use case–driven messaging. The role requires extensive content creation across formats—including solution briefs, whitepapers, presentations, sales tools, web content, blog posts, webinars, social media, and thought leadership assets—and plays a key role in ensuring consistency and relevance across internal and external audiences,

This position works alongside another Product Marketing Manager on the same product lines and is jointly responsible for driving alignment, consistency, and impact across the portfolio. In addition to HSM (Hardware Security Module) product-specific responsibilities, this role also supports cross-product initiatives for different verticals and markets such as PQC (post quantum cryptography), where coordination across product and campaign teams is essential.

The ideal candidate has excellent communications skills, in particular writing ability, with a passion for creating powerful content. They are curious, organized, and able to work cross-functionally to drive awareness and adoption. They will collaborate with a broad range of teams to deliver programs and materials that support customer acquisition and retention across a range of go-to-market channels.

• Product Positioning & Messaging
  Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.

• Go-to-Market Planning
  Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement. Contribute to launch communications, campaign alignment, and internal readiness.

• Content Creation
  Develop and maintain a wide range of marketing and enablement content, including:

  • Solution briefs and whitepapers

  • Presentations

  • Sales tools and product datasheets

  • Infographics, demos and videos

  • Web content and CTAs

  • Blog posts, social media and press release copy

  • Webinar and speaking engagement materials

  • Thought leadership and compliance-related assets

• Sales & Partner Enablement
  Work with Sales Enablement, Partner and Channel teams to develop content and tools that communicate value propositions, support sales conversations, and facilitate upsell/cross-sell motions.

• Cross-Product Initiatives
  Contribute to broader initiatives that span multiple products and areas of interest.

• Web Content Oversight
  Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities.

• Market & Competitive Intelligence
  Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement.

• Internal Collaboration
  Work closely with:

  • Product Management to align on roadmap, value propositions, and launch priorities.

  • Cross functional marketing teams, including Demand-Gen, Creative Services, Regional Field and Channel Marketing, Partner Marketing and Business Development to ensure alignment across all go-to-market activities.

  • Sales and Channel Enablement to support field teams with relevant sales tools and messaging.

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience).

• 5–7+ years of product marketing experience in a technical field preferably cybersecurity or data protection products

• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.

• Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.

• Strong understanding of B2B marketing in a technical environment, with experience targeting both technical and business decision-makers (e.g., developers, DevSecOps, CISOs, compliance officers).

• Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats (e.g., solution briefs, blog posts, whitepapers, social media, webinars).

• Proven ability to translate complex technical features into clear business value for diverse audiences, including both technical and non-technical stakeholders.

• Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.

• Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools (e.g., content optimization, automation, analytics) to drive efficiency and enhance marketing efforts.

• Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.

• Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities.

• Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).

• Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.

• Proven ability to drive thought leadership by creating insightful content on relevant security topics, industry trends, and emerging technologies.

• Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).

• Experience in managing integrated campaigns, particularly those involving cross-functional teams or global product lines.

• A strong desire to continuously learn and stay updated with emerging marketing technologies, cybersecurity innovations, and industry best practices.

• Attention to detail and a stickler for spelling, grammar, and consistency—with a focus on delivering high-quality, error-free content that aligns with strategic goals.

• Ability to follow through with a focus on delivering high-quality, consistent content that aligns with strategic goals.

Special Position Requirements

Travel: up to 4 times per year

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Thales is an equal opportunity employer which values diversity and inclusivity in the workplace. Thales is committed to providing accommodations in all parts of the interview process. Applicants selected for an interview who require accommodation are asked to advise accordingly upon the invitation for an interview. We will work with you to meet your needs. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

This position requires direct or indirect access to hardware, software or technical information controlled under the Canadian Export Control List and/or the US Export Administration Regulations (EAR). All applicants must be eligible or able to obtain authorization for such access.