Product Marketing Manager – Equity, IPO, SIP & Other Investment Products
Job Summary
Job Description
We are an innovative online broking firm seeking a Product Marketing Manager to lead marketing efforts for investment offerings including Equity, SIPs, and IPOs. The role involves crafting strategies to drive user engagement and revenue, positioning the brand as a trusted investment platform. Responsibilities include developing go-to-market strategies, creating segmented campaigns for different investor types, collaborating with product and analytics teams, planning launch campaigns for IPOs, and utilizing content, social media, and performance marketing to build awareness. The manager will also create product education materials and track performance metrics. The ideal candidate will have 4-6 years of experience in product marketing or investment product roles within fintech or broking, with knowledge of Indian equity markets and IPO processes.
Must have:
- 4-6 years in product marketing/investment products in broking/fintech
- Knowledge of Indian equity markets, IPOs, SIPs
- Managed multi-channel marketing campaigns
- Ability to simplify complex products
- Strong collaboration and analytical skills
- Ability to manage multiple campaigns/launches
Good to have:
- Differentiate offerings in competitive markets
- Digital marketing
- Social media presence
- Content creation
- Influencer marketing
- Performance marketing
Perks:
- Fast-growing and innovative firm
- Dynamic industry
- Shape and scale social media presence
- Collaborative work culture
- Professional growth and development
1 skill required
Job Details
Location: Bangalore
Experience: 4-6 years
Reports to: Head of Marketing
About Us: We are an innovative online broking firm, committed to providing cutting-edge
financial services and empowering individuals to take control of their financial future. As we
continue to grow, we are looking for a skilled and passionate Digital Marketing Professional to
manage, and elevate our brand voice and social media presence while adhering to industry
regulations.
About the Role:
We’re hiring a Product Marketing Manager to lead marketing efforts for our broader investment
offerings including Equity, SIPs, IPOs, and other trading products. You will craft strategies that
drive user engagement and revenue, while positioning our brand as a trusted and innovative
investment platform.
Key Responsibilities:
● Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investment
products.
● Develop segmented campaigns for different investor personas (retail, HNIs, traders).
● Work with product, analytics, growth and customer support teams to refine offerings
and communication.
● Plan launch campaigns for upcoming IPOs or investment features.
● Use content, social media, influencers, and performance marketing to build awareness
and drive action.
● Create product education materials including videos, guides, and in-app tutorials.
● Track and report performance metrics to stakeholders, using data to refine strategy.
Requirements:
● 4-6 years in product marketing or investment product roles within broking or fintech.
● Knowledge of Indian equity markets, IPO processes, and SIP investing.
● Demonstrated success in managing multi-channel marketing
campaigns.Differentiating offerings in a competitive market.
● Ability to simplify complex products into compelling narratives.
● Strong collaboration and analytical skills.
● Ability to juggle multiple campaigns, product launches, and stakeholder inputs
effectively.
Why Join Us?
● Be a part of a fast-growing and innovative firm in a dynamic industry.
● Opportunity to shape and scale the social media presence of a leading brand
● Collaborative work culture with opportunities for professional growth and development.
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