Product Marketing Manager - Industry
Job Summary
Job Description
Plaid is transforming how people interact with their finances by building tools that empower developers. They connect thousands of companies and millions of people to their financial accounts, with a network spanning 12,000 financial institutions across the US, Canada, UK, and Europe. The Product Marketing team manages the entire product lifecycle, from strategy to launch and commercialization, developing go-to-market strategies, positioning products, and driving adoption. As a Product Marketing Manager, you will lead cross-functional marketing efforts and product strategy to target prioritized industries, defining strategy, building narratives, and enabling sales teams.
Must have:
- Lead cross-functional marketing efforts
- Shape product strategy for target industries
- Develop go-to-market strategies
- Drive product adoption post-launch
- Build strong narratives for sales enablement
Good to have:
- Experience in telco, mortgage, gaming, insurance, consumer lending, healthcare
1 skill required
Job Details
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
At Plaid, Product Marketing oversees the entire product lifecycle, from shaping product strategy to driving successful launches and commercialization. We develop go-to-market strategies, position products effectively in the market, and drive adoption post-launch. Our team bridges product, sales, and marketing to ensure a cohesive strategy that aligns with customer needs and business goals.
As a Product Marketing Manager, you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more. Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences.
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