Region User Growth Senior Manager
About the job
Summary
The Region User Growth Senior Manager oversees user growth, marketing, and persona campaigns across regions, aiming for product growth. Responsibilities include developing strategic user growth plans aligned with regional goals, leading and mentoring a team, analyzing market trends and competitor strategies, managing budgets, and collaborating with stakeholders. The role demands strong analytical and creative skills, data analysis expertise, and excellent communication. The ideal candidate has 7+ years of experience in marketing/digital marketing and proven success in developing and implementing growth strategies.
Must have:
- 7+ years Marketing/Digital Marketing experience
- Develop regional user growth strategies
- Lead and mentor team members
- Strong analytical and problem-solving skills
- Excellent communication and collaboration
- Budget management and allocation
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About The Role
Regional User Growth Senior Manager oversees over user growth, marketing and user persona campaigns in the regions which aims to hack growth for focused products. He/she is analytical and creative at the same time and always looking for growth opportunities. This role combines leadership, stakeholder management, deep consumer understanding, data analytics, and project management.
What You Will Do
- Develop user growth strategic initiatives plan that need to be rolled out in all Areas in respective Region aligned with Region team goals
- Lead Region User Growth Manager/Associate on problem solving to solve user growth challenges by using data and insights
- Responsible to be a final approver (e.g. initiatives, procurement administrations, key visual) and monitor all initiatives that are executed in all Areas in respective Region
- Lead the analysis of market trends, pricing, and competitor strategies
- Responsible to own overall user growth budget in respective Region and allocate it for each area and city level
- Collaborate with key stakeholders (Area Senior Manager, Region User Growth Team, and HQ Team) to monitor local initiatives execution with Region and HQ strategies
What You Will Need
- At least 7 years of working experience in Marketing/Digital Marketing
- Strong ability to develop strategic user growth initiatives tailored to regional and area-specific goals, ensuring alignment with broader organizational objectives
- Demonstrated experience leading and managing teams, including mentoring in problem-solving and decision-making
- Strong analytical skills, with the ability to interpret market data, user trends, and competitor insights to develop growth strategies
- Excellent collaboration skills, with the ability to work closely with cross-functional stakeholders
- Strong communication and interpersonal skills, with the ability to present strategies and recommendations to senior leadership
- Fluent in English, both written and verbal
About the Team
Our Region User Growth team has one main goal: to strengthen our user growth in our cities and continuously enhance our business in the region across Indonesia - where strategy meets local insights. Specifically, we keep a holistic perspective of Gojek regions, striving to understand the region’s issues and constantly devising actionable solutions accordingly. Some of our daily tasks include monitoring regions metrics and devising initiatives to solve the issues within the User Growth domain. We work with internal stakeholders (Product Management and cross-functional teams) and external stakeholders (users and partners).
Our team is based all over Indonesia, we’re bonded by our desire to see our customers flourish in their respective domains, and our passion for utilizing smart technology to bring efficiency into the lives of millions. Off-hours, you’d probably find us chatting all about travel destinations and good food in different cities across Indonesia!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
