Senior Brand Manager

7 Minutes ago • 3 Years +
Marketing

Job Description

This Senior Brand Manager role at Haleon in Shanghai focuses on leading FMCG, O2O, and Pharmacy channel business planning and execution. Key responsibilities include managing national key customer and regional sales, leading PR events and campaigns, and supporting mass media planning. The role requires at least 3 years of marketing experience, strong project management, data analysis, and fluent English, contributing to improving everyday health through category-leading brands.
Good To Have:
  • FMCG experience
  • Social marketing experience
Must Have:
  • Bachelor degree or above
  • At least 3 years relevant marketing experience
  • Solid Project Management experience
  • Strong in data analysis, business sense, operation and business running
  • Fluent in Written and Spoken English
  • Bias for action attitude and strong growth mindset
Perks:
  • Agile working culture
  • Flexibility
  • Inclusive environment that celebrates unique perspectives
  • Fair and equitable outcomes for everyone
  • Respectful treatment
  • Listening to different viewpoints
  • Supporting communities
  • Workplace where authentic self belongs and thrives
  • Reasonable accommodation or other assistance to apply

Add these skills to join the top 1% applicants for this job

data-analytics
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Job Responsibilities: 1. FMCG CHANNEL CHAMPION (include O2O and Pharmacy channels) - work as the brand channel champion of FMCG. Hold the responsibility of ttl brand FMCG business planning, execution and review, including National key customer and regional, docking with NKA and regional sales and National TMKT. - lead O2O and pharmacy business planning, execution and review, docking with O2O NKA and pharmacy sales team. 2. CAMPAIGN LEADERS - Lead PR events (920, FDI etc). - Lead FMCG and O2O campaigns (e.g. CNY campaign). 3. OTHER TASKS ASSIGNED BY SMM - Lead mass media planning, execution and review - Support on OP,ABP,LRP, and Full Channel Optimization ## Job Requirements: 1. Bachelor degree above 2. At least 3 years relevant marketing experience , FMCG preferred 3. Solid Project Management experience, FMCG business experience, Social marketing experience preferred 4. strong in data analysis, business sense, operation and business running 5. Fluent in Written and Spoken English 6. Bias for action attitude and strong growth mindset Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important note to candidates: The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. Accommodation Requests

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