Senior Campaign Manager, Paid Social

Company description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Overview

The Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.

Responsibilities

• Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for TikTok.
• Provide consistent optimization of paid social campaigns to exceed client expectations.
• Create and monitor advertising campaigns across various paid social media channels including Meta, TikTok, X, LinkedIn, Reddit and Pinterest.
• Recommend, implement and report optimization recommendations for performance improvements.
• Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
• Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
• Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing.
• Brainstorm and implement new ways to improve advertising and engagement on all social media platforms.
• Manage internal and external communication during all phases of an active social campaign’s lifecycle.
• Actualize spend upon campaign completion and work with the finance team on delivering invoices when needed.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• 2-3 years of direct PAID social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred. Must have experience activating on Meta, TikTok. Experience activating on Pinterest, LinkedIn, Snapchat, Reddit and X is preferred.
• General understanding of media and terminology. Understand different funnel tactics and what platform objectives/KPIs are leveraged to make an impact on client business (CPM, VCR, CTR, CPA, etc).
• Intermediate Excel skills: comfort with pivot tables is a must.
• Experience in working with large datasets and performing quantitative analysis.
• Demonstrated critical thinking ability.
• Proven ability to manage multiple projects at a time while paying strict attention to detail.
• Self-starter who is comfortable with being flexible in an ever-changing environment.
• Energetic, driven to succeed, team player

Preferred Qualifications

• PC proficiency in Microsoft Office Suite of products including Word, Excel and Power Point

Knowledge, Skills, Abilities & Competencies

• Ability to communicate and interact professionally
• Detail orientated, organized, multi-tasker who can work in a fast-paced advertising environment
• Competency in mathematical concepts
• Ability to work as part of a team and adapt to a fast-paced environment
• Demonstrate proactive ability to help other group members outside of immediate team
• Ability to write clearly and concisely

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $59,850 - $79,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/2025.

Veterans Encouraged to Apply

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