Senior Manager, Customer Marketing

The Senior Manager, Customer Marketing leads global customer events and executive engagement programs designed to deliver exceptional experiences that foster a vibrant community of advocates and deliver measurable outcomes. You will bring a strong background in experiential marketing and program management to lead our strategy for customer advisory boards, the annual user conference, and executive customer briefings.

This newly created role reports to the VP of Customer Marketing & Corporate Events. You will join a passionate and growing team committed to engaging and building relationships with over 42,000 global customers.

What You’ll Do:

• Customer Advisory Board: Develop the customer advisory board into a robust program that shapes business strategy, informs future product and service development, and fosters personal connections among participants. Work with regional leaders to ensure consistent execution on a global scale for customer selection, event planning, agenda setting, and follow-up communications.
• User Conference & Regional Roadshows: Lead the strategy, planning and delivery of the flagship user conference, including audience acquisition, onsite engagement, content/speaker management, post-event follow up and reporting. Collaborate with regional field and customer marketing teams to define and deliver local roadshows.
• Customer Briefings: Design a program that offers a best-in-class experience for customer visitors to our North America and EMEA corporate offices, ensuring meetings are executed with excellence and consistency. Develop and maintain scalable program templates, briefing content, and preparation guides. Manage relationships with internal subject matter experts and external speakers to secure relevant, engaging presenters. Partner with facilities, IT, and vendors to manage seamless event logistics, venue setup, and a superior visitor experience.
• Customer Feedback & Relationship Building: Champion the voice of the customer across all programs, ensuring feedback loops to internal teams are actionable and tracked for impact. Share feedback with product management, product marketing, customer success, sales and executives in a timely and structred manner to inform go-to-market strategies.
• Performance Tracking: Track program performance through attendee feedback and key metrics related to pipeline impact and customer retention. Identify opportunities for continuous improvement to enhance customer experience and program effectiveness. Provide regular reports and insights to leadership to inform strategic decision-making and resource allocation.

What You’ll Bring:

• 8+ yrs of customer marketing or event management experience, preferably in B2B SaaS or cybersecurity space
• Ability to lead, manage & optimize multiple global customer engagement programs
• Clear understanding of best practices, and ability to apply creative thinking to develop engaging customer content
• Proven track record managing high-level customer experiences involving C-level participants and strategic accounts, and preparing senior executives for external engagements.
• Strong executive presence and the ability to build credibility with both internal and external stakeholders.
• Ability to apply customer insights with competitive analysis to identify opportunities to improve engagement and create distinctive customer communications
• Demonstrate active listening, synthesize information, effectively communicate, and present with confidence to various internal stakeholders
• Strong project management skills – highly organized with the ability to execute on time and on budget
• Familiarity of marketing technology platforms and systems that include 6Sense, Marketo, Salesforce, and Gainsight
• Willingness to travel 30% of the time (domestic and international).
• Bachelor’s Degree in Marketing or related discipline.