Product Marketing Manager, Security Awareness & Training

7 Minutes ago • 5 Years + • Product Management • $104,000 PA - $156,000 PA

Job Summary

Job Description

Mimecast is seeking an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement, and awareness for their Security Awareness & Training products. This role involves distilling technical details into unique value propositions, defining content and enablement strategies, and collaborating with marketing, product, and sales leadership. The ideal candidate will drive awareness, engagement, and revenue through strategic marketing initiatives, applying deep cross-functional marketing skills and cybersecurity industry expertise.
Must have:
  • Align key value-based product messaging with targeted solutions and use cases.
  • Collaborate with sales enablement for consistent, simplified messaging.
  • Assist in training sales teams on platform value proposition.
  • Develop buyer’s journey resources: blog posts, whitepapers, case studies, webinars, email campaigns.
  • Provide industry insights and thought leadership at events and webinars.
  • Oversee creation of compelling thought leadership content.
  • Identify opportunities to improve offerings and influence stakeholders.
  • Be the expert on buyers, their buying process, and criteria.
  • Expertise in marketing modern Security Awareness & Training solutions.
  • Deep understanding of technical CISO, IT, and risk teams.
  • Strong understanding of industry trends, competitive positioning, pricing, and market dynamics.
  • Proven cross-functional collaboration experience.
  • Ability to communicate complex product information to diverse audiences.
Good to have:
  • Motivated, self-starter who can work independently.
  • Excellent judgment and adaptability in a changing environment.
  • Fresh ideas and new thinking, including emerging technologies.
Perks:
  • Competitive base salary and benefits.
  • Eligible for bonus.
  • Inclusive and diverse community.
  • Equal Opportunity and Affirmative Action Employer.
  • Accommodations for disabilities during interview process.

Job Details

Mimecast is revolutionizing security by helping customers prevent evolving and sophisticated threats targeting human error within organizations.

The product marketing organization is looking for an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement and awareness with our Security Awareness & Training products. This role will require an action-oriented marketer who can easily distil technical details into unique value prop, define and build a compelling content and enablement strategy to help us grow our product and marketplace presence.

As an individual contributor, you will play a highly visible and strategic role across the company and will need to engage with key marketing, product and sales leadership stakeholders.

The ideal candidate will play a crucial role collaborating on strategic marketing initiatives that drive awareness, engagement, and revenue by applying your deep cross-functional marketing skill sets and expertise in the cybersecurity industry.

What You'll Do:

  • Messaging: Work closely with marketing, sales and product to align key value-based product messaging which map into targeted solution areas and use cases.
  • Sales Enablement: Collaborate closely with sales enablement to bridge the voice of customers, partners, and sales reps, ensuring consistent, simplified messaging that resonates with corporate buyers and decision-makers. Assist in the training and empowerment of sales teams to better communicate the platform's value proposition.
  • Content Development: You will collaborate with the content marketing team to develop resources that support the buyer’s journey, such as blog posts, whitepapers, case studies, webinars, and email campaigns.
  • Thought Leadership: Stay at the forefront of industry trends, providing insights and thought leadership in industry events, joint webinars, and conferences. Oversee creation and compelling thought leaderships content such as white papers, blog posts, and website copy highlighting the strengths and benefits of our solutions.
  • Strategic influence: Identify opportunities to improve our offerings, build the business case, and influence cross-functional stakeholders based on your deep understanding of customers, partners, and the market.
  • Market Intelligence: be the expert on our buyers, who are they, how they buy and their key buying criteria.

What You'll Bring:

  • Minimum 5+ years experience in cybersecurity product marketing in high-growth B2B SaaS enterprise software and services company.
  • Expertise in marketing modern Security Awareness & Training solutions, with a deep understanding of how to speak to technical CISO, IT departments and risk teams.
  • Market & Competitive Insight: Strong understanding of industry trends, competitive positioning, pricing strategy, and market dynamics that influence corporate buyer behavior.
  • Cross-Functional Collaboration: Proven experience working across multiple departments, aligning different functions towards a common narrative and goal.
  • Strategic Communication: The ability to communicate complex product information to both executive and technical audiences, ensuring relevance and clarity.
  • Drive for Results: Must be a motivated, self-starter who can work independently but also have proper sense about when to check in with manager and key stakeholders.
  • Change Agent Mindset: Must have excellent judgement and be able to work in a changing environment. This position isn’t just about repeating the current playbook. We want someone who will come in with fresh ideas and new thinking including using emerging technologies and platforms to drive business results.

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About The Company

We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.

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