Senior Marketing Manager (Email/Lifecycle)

Company Description

Employer.com is redefining back-office management by uniting essential functions into one platform. At the center is MainStreet Bench, a powerful combination of MainStreet’s payroll, HR compliance, and onboarding with Bench Accounting’s seamless bookkeeping and financial management.

By integrating HR, hiring, and accounting under the Employer.com umbrella, we give growing companies a single, streamlined solution to manage their people, finances, and operations. The result is more efficiency, better transparency, and less friction—so teams can focus on scaling their business, not managing complexity.

Job Description

About the Role

We are seeking an experienced and highly autonomous Senior Marketing Manager with deep expertise in email marketing to join our growing team. This role is ideal for someone who thrives in a fast-paced startup environment, has SaaS marketing experience, and knows how to build, execute, and optimize high-performing campaigns that drive measurable results.

Responsibilities

• Own the email marketing strategy end-to-end, from ideation to execution.
• Build, deploy, and analyze email campaigns that engage leads, nurture prospects, and retain customers.
• Develop segmentation strategies and lifecycle marketing campaigns tailored to different customer journeys.
• Define and monitor KPIs, A/B testing, and reporting to optimize performance and increase ROI.
• Ensure all campaigns meet deliverability, compliance, and brand standards.
• Collaborate with Product, Sales, and Customer Success to align messaging with company growth goals.
• Stay up to date with best practices, tools, and trends in SaaS and email marketing.

Qualifications

Requirements

• 5+ years of marketing experience, with a strong emphasis on email marketing.
• Proven ability to work independently and lead initiatives with minimal supervision.
• Hands-on experience with marketing automation platforms (HubSpot, Salesforce, Iterable, or similar).
• Strong background in SaaS marketing and experience in startup environments.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills and ability to collaborate across teams.

Bonus Skills

• Experience with customer lifecycle marketing and churn reduction strategies.
• Familiarity with CRM integrations and advanced personalization tactics.

Additional Information

Our Core Values

At the heart of everything we do are two values that guide how we work and grow together:

Candor – We believe in open, honest, and respectful communication. Candor helps us solve problems faster, build stronger relationships, and keep our focus on what truly matters. We encourage every team member to speak up, share ideas, and challenge assumptions.

Impact – We measure success not by effort alone, but by the results we create. Whether it’s streamlining accounting processes, producing accurate financial insights, or enabling better decisions, we prioritize work that drives meaningful outcomes for our company, our customers, and our team.