Senior Partner Marketing Manager
Job Summary
Job Description
Actian is seeking a Senior Partner Marketing Manager to lead and execute demand generation programs through its ecosystem of technology and channel partners. The role involves developing and executing partner marketing strategies to generate pipeline, drive joint value, and accelerate revenue through co-branded campaigns and go-to-market programs. Responsibilities include owning the partner demand generation strategy, developing joint go-to-market programs, leading co-branding initiatives, activating partner campaigns, enabling partner sales, managing the partner portal and marketplace presence, tracking and optimizing performance, and maintaining partner relationships.
Must have:
- 5+ years in partner marketing or demand generation
- Experience with technology alliances/channel partners
- Ability to plan and execute joint GTM campaigns
- Strong project management skills
- Excellent collaboration and communication skills
- Data-driven mindset with ROI tracking
- Familiarity with marketing automation/CRM
Good to have:
- Knowledge of partner portals/MDF/PRM
- Experience with metadata management/data governance
- Experience with global partner ecosystems
6 skills required
Job Details
About Actian
At Actian, we help companies unlock the full potential of their data and modernize their applications. As a global leader in hybrid data management, we deliver AI- and ML-powered solutions that unify data, surface real-time insights, and drive innovation. Our scalable, secure platform enables businesses to integrate, govern, and analyze data across on-premises, cloud, and hybrid environments—empowering confident, data-driven decisions.
We foster a culture of innovation and collaboration, helping customers succeed in a fast-moving digital world while shaping the future of data management. Join our team of bright, passionate minds and make a meaningful impact on the future of data integration, management, and analytics.
About the Role
Actian is seeking a Senior Partner Marketing Manager to lead and execute demand generation programs through our ecosystem of technology and channel partners.
This role is responsible for developing and executing partner marketing strategies that generate pipeline, drive joint value with partners, and accelerate revenue through co-branded campaigns and go-to-market programs.
You will work cross-functionally with product marketing, sales, alliances, and partner managers to develop campaigns, offers, and events that highlight our joint solutions and create compelling reasons for customers to engage.
Key Responsibilities:
- Own the partner demand generation strategy – work with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue.
- Develop joint go-to-market programs – collaborate with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals.
- Lead co-branding initiatives – ensure a consistent, compelling message across partner-facing assets including solution briefs, landing pages, webinars, and events.
- Activate partner campaigns – manage execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners.
- Partner sales enablement – work with Product Marketing and Alliances to develop and distribute co-branded playbooks, training materials, and sales tools to support joint selling motions.
- Partner Portal – own marketing content, campaign and enablement updates within the partner portal. Work with Alliances to ensure a positive experience for partners as they engage through the portal.
- Partner Marketing Infrastructure & Process – collaborate cross-functionally to build the necessary infrastructure to manage MDF, co-marketing results, lead processes, and other partner ecosystem aspects
- Marketplace – own how Actian shows up on hyperscaler marketplaces
- Track, analyze, and optimize performance – measure campaign effectiveness, report ROI, and iterate based on partner and pipeline feedback.
- Collaborate across teams – work closely with partner managers, product marketing, and field marketing to align strategy and execution.
- Maintain partner relationships – act as a key marketing point of contact for select strategic partners.
- 5+ years of experience in partner marketing, demand generation, or B2B marketing with a strong track record of pipeline creation.
- Experience with technology alliances, channel partners, or ISVs in a B2B software/SaaS environment.
- Proven ability to plan and execute joint GTM campaigns and co-branded marketing initiatives.
- Strong project management skills with the ability to manage multiple campaigns across partners and regions.
- Excellent collaboration and communication skills — both internally and externally.
- Data-driven mindset with experience tracking KPIs and reporting marketing ROI.
- Familiarity with marketing automation, CRM, and partner marketing platforms (e.g., Salesforce, Marketo, etc.)
- Knowledge of partner portals, MDF processes, or PRM tools.
- Preferred: experience with metadata management, data governance, data intelligence or data quality/observability platforms
- Background working with global partner ecosystems.
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