Senior Manager, Customer Advocacy & References
Job Summary
Job Description
Actian is seeking a seasoned customer advocacy leader to launch and scale a global reference program. This individual will develop the strategy, infrastructure, and execution model for Actian Customers to amplify Actian’s message through customer storytelling, peer references, and online reviews. Key responsibilities include managing a customer advocacy and reference program, building infrastructure for a scalable reference program, managing the pipeline of reference-able customers, partnering with Sales and Product Marketing, maintaining records of accounts, partnering with AR/PR, working with Product Marketing on customer assets, assessing advocacy tech stack, tracking program KPIs, and managing 3rd party review sites.
Must have:
- 5+ years in B2B customer marketing or advocacy
- Experience launching global reference initiatives at SaaS companies
- Experience with advocacy platforms and CRM tools
- Exceptional storytelling, writing, and interviewing skills
- Comfortable interfacing with C-level customers
- Experience in B2B SaaS marketing or sales
4 skills required
Job Details
About Actian
Our Vision is to be the Most Trusted, Flexible and Easy to Use Hybrid Cloud Data Platform. Actian is transforming industries by empowering companies to accelerate application modernization and simplify the Cloud journey. Our customers use the Actian Data Platform to unify their siloed data, explore and securely exchange data to run a variety of analytic workloads that provide real time business insights at a fraction of the cost. We have 24 of the Fortune 100 companies using Actian technology in some of the most mission critical applications that impact your daily life.
Overview Actian is seeking a seasoned customer advocacy leader to launch and scale our global reference program. This individual will develop the strategy, infrastructure, and execution model for Actian Customers. The objective of this program is to amplify Actian’s message in the market through customer storytelling, peer references, and online reviews. Advocacy & Reference Program—Actian’s customer voice engine. This role requires strategy, strong storytelling, operational discipline, and cross-functional collaboration.
Key Responsibilities:
Required Experience:
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Overview Actian is seeking a seasoned customer advocacy leader to launch and scale our global reference program. This individual will develop the strategy, infrastructure, and execution model for Actian Customers. The objective of this program is to amplify Actian’s message in the market through customer storytelling, peer references, and online reviews. Advocacy & Reference Program—Actian’s customer voice engine. This role requires strategy, strong storytelling, operational discipline, and cross-functional collaboration.
Key Responsibilities:
- Launch and manage Actian’s Customer Advocacy & Reference Program, Actian’s global advocacy program
- Build the infrastructure and processes for a trackable and scalable reference program that includes 1-1 peer references, customer testimonials, and participation in analyst evaluations, webinars, and speaking opportunities
- Manage the pipeline of reference-able customers across industries, geos, and channels
- Partner with Sales, Customer Success, and Product Marketing to identify and activate advocates
- Maintain record of which accounts are reference-able along with details on any restrictions
- Partner with AR/PR to support customer participation in analyst evaluations and customer awards
- Work with Product Marketing on creation and oversight to produce customer assets: videos, stories, testimonials, and more
- Assess an advocacy tech stack (tools tbd)
- Track program KPIs: reference utilization, win rates, influenced revenue, content engagement
- Partner on Customer Advisory Board and Executive Briefing programs
- Manage 3rd party review sites in partnership with Analyst Relations and Customer Experience including Gartner Peer Insights, G2 Crowd, Capterra, and Trust Radius
Required Experience:
- 5+ years in B2B customer marketing, advocacy, or reference programs
- Proven success launching global reference initiatives at SaaS or data companies
- Experience with advocacy platforms and CRM tools
- Exceptional storytelling, writing, and interviewing skills
- Comfortable interfacing with C-level customers
- Experience in B2B SaaS marketing or sales
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
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