Senior Product Marketing Manager

1 Month ago • 6 Years + • Product Management • $175,000 PA - $191,000 PA

Job Summary

Job Description

As a Senior Product Marketing Manager, you will spearhead the go-to-market (GTM) strategy for advertising solutions within the Media & Entertainment sector. This includes conducting market analysis, defining competitive positioning, and creating targeted campaigns to boost product awareness and adoption. You will lead activation initiatives, tailor messaging for specific customer needs, and design sales enablement programs to equip the sales team. You will also serve as the voice of the customer, providing insights to the Product organization and Business Marketing teams. The role involves building new processes and scaling an advertising business, requiring strong attention to detail and the ability to thrive in ambiguous environments.
Must have:
  • 6+ years of Product Marketing experience in advertising.
  • 3+ years of experience in the media & entertainment space.
  • Ability to streamline and optimize the sales enablement process.

Job Details

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

This position will be located in the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma Counties), or be willing to relocate to the San Francisco Bay Area.

We're seeking a strategic founding Senior Product Marketing Manager to build and lead the GTM strategy for our advertising solutions in the Media & Entertainment space. You'll drive product activation by building robust sales enablement programs, establishing activation goals, and collaborating closely with Sales to market our solutions to Media & Entertainment advertisers and agencies..

If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our new advertising business.

What You'll Be Doing

  • Develop and execute GTM strategies tailored to the M&E vertical, including market analysis, competitive positioning, and targeted campaigns to increase awareness, understanding, and adoption of our products and features.
  • Lead targeted activation initiatives within the M&E vertical), customizing messaging and tactics to address unique customer needs and market dynamics.
  • Design and implement impactful sales enablement programs, including training, content development, and resource optimization, to empower the sales team to effectively communicate value propositions and accelerate product adoption.
  • Identify and implement new processes and workflows to improve GTM efficiency and effectiveness.
  • Serve as the voice of the customer, collaborating closely with PMM and the Product organization to provide actionable insights and inform roadmap prioritization.
  • Partner with the Business Marketing team to elevate Discord’s voice and thought leadership in the advertising, crafting narratives and messaging for our events and industry engagements.

What you should have

  • 6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
  • 3+ years of experience in the media & entertainment space.
  • Strong attention to detail with the ability to streamline and optimize the sales enablement process.
  • Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.

The US base salary range for this full-time position is $204,000 to $229,500 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking HERE.

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About The Company

Discord is a voice, video and text platform that helps friends come together to hang out, play games and have fun. When Jason Citron and Stanislav Vishnevskiy founded Discord in 2015 they had a hunch that multiplayer gaming would be the future of entertainment and that people would need a communications platform designed for them to talk with their gaming friends. Today, gaming has become the largest form of entertainment in the world, bigger than movies and music combined. It’s the fastest-growing as well. Discord makes it feel like you’re playing in the same room with friends.

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