Apple Ads is seeking a Senior Writer to join its creative team. The role involves developing world-class advertising and marketing communications, focusing on bringing product stories to life on the website. Responsibilities include writing numerous headlines and body copy of varying lengths for products and services, simplifying complex technology into user-friendly language, and collaborating with designers, art directors, UX designers, developers, and platform/product leads to solve problems conceptually. The writer will also need to communicate effectively with other creatives and marketing managers, present work to senior executives, and ensure alignment with group activities and brand systems, while mindfully navigating user journeys.