Strategic Planner Intern

5 Hours ago • All levels

Job Summary

Job Description

Leo Burnett, part of Publicis Groupe, is seeking a Strategic Planner Intern in Bogota, Colombia. The intern will support the generation of strategic insights through research and data analysis to enhance planning and branding. Responsibilities include generating consumer, competitor, market, and cultural insights, exploring trends, conducting qualitative and quantitative research, active listening on the web, and applying research results to marketing, advertising, and branding concepts. Candidates should be professional students in Marketing and Advertising or related fields, with educational institution validation for the internship and no prior apprenticeship contracts.
Must have:
  • Generate insights around consumer, competition, market, and culture
  • Explore trends and relevant data for strategic planning and proactive initiatives
  • Develop qualitative and quantitative research (interviews, surveys)
  • Develop active listening on the web to understand conversations and amplify insights
  • Apply research results to marketing, advertising, and branding concepts
  • Be a student in Marketing, Advertising, or related professional careers
  • Have educational institution validation for the internship
  • Not have signed a prior apprenticeship contract with another company
  • Availability for office hours (Monday to Friday 8:30 am – 5:30 pm)
Perks:
  • Access to Marcel platform with e-learning tools (Udemy, LinkedIn Learning with over 30,000 courses)
  • Connection with over 100,000 creative minds of Publicis Groupe
  • Hybrid work model
  • Sustainability support equivalent to one minimum monthly legal wage (SMMLV)
  • Birthday day off
  • Family day
  • Well-being activities
  • Possibility of joining Publicis Groupe after the internship

Job Details

Company description

We are Leo, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we have built our agency on a simple belief: the most creative, effective, and powerful work has people at its center, focusing on their needs, desires, dreams, and hopes. This conviction, which we call HumanKind™, guides each of our actions, helping countless brands become more valuable to those who choose them; here, every idea seeks to transform the world.

Overview

In Bogota - Colombia, we are looking for a person for the position of Strategic Planner Intern. Students of Professional careers in Marketing and Advertising, or related fields; to join our team, their mission will focus on supporting the generation of strategic insights through research and data analysis to enhance planning and branding.

Responsibilities

  • Generate insights around the consumer, competition, market, and culture
  • Explore trends and relevant data for building strategic planning and proactive initiatives for the Group's different brands
  • Develop qualitative and quantitative research, such as: in-depth interviews, online and face-to-face surveys, among other techniques
  • Develop active listening on the web to understand conversations and amplify relevant insights for strategic planning
  • Apply research results to marketing, advertising, and branding concepts to add value not only to the Strategic Planning department but also to their professional profile

Qualifications

  • Have validation from the Educational Institution to be able to start their internship.
  • Not have signed an apprenticeship contract previously with another company.
  • Availability for office hours (Monday to Friday 8:30 am – 5:30 pm).

Additional information

What We Offer?

  • We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
  • We have benefits such as: hybrid work, sustainability support equivalent to one minimum monthly legal wage (SMMLV), birthday day off, family day, activities by the well-being area, in addition to the possibility of joining and being able to work with Publicis Groupe after finishing the internship.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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