Strategic Planner Intern

Company description

We are Digitas, “The Connected Marketing Agency”, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we are tirelessly committed to helping brands connect better with people through our motto “Truth. Connection. Wonder.”. Here we mix fantasy and truth with media, technology, data, and creativity to welcome great possibilities in the modern world of advertising. We seek to establish better connections and achieve strong results through ideas that excite, provoke, and inspire. We are unicorns proud to be infinitely curious and transparent, examining human behavior to create authentic connections between ambitious brands and consumers.

Overview

In Bogotá - Colombia, we are looking for a person for the position of Strategic Planner Intern. Students of Professional careers in Marketing and Advertising, or related fields; to join our team, their mission will focus on supporting the generation of strategic insights through research and data analysis to enhance planning and branding.

Responsibilities

• Generate insights around the consumer, competition, market, and culture
• Explore relevant trends and data for building strategic planning and proactive initiatives for the Group's different brands
• Develop qualitative and quantitative research, such as: in-depth interviews, online and face-to-face surveys, among other techniques
• Develop active listening on the web to understand conversations and amplify relevant insights for strategic planning
• Apply research results to marketing, advertising, and branding concepts to add value not only to the Strategic Planning department but also to their professional profile

Qualifications

• Have validation from the Educational Institution to start their internship.
• Not have previously signed an apprenticeship contract with another company.
• Availability of office hours (Monday to Friday 8:30 am – 5:30 pm).

Additional information

What We Offer?

• We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
• We have benefits such as: hybrid work, sustainability support equivalent to a minimum monthly wage, birthday day off, family day, activities by the well-being area, in addition to the possibility of joining and being able to work with Publicis Groupe after finishing the internship.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!