Analyze user needs and develop software solutions using computer science, engineering, and mathematical analysis principles. Responsible for customer relationship management (CRM) in Apple digital campaign analysis, including architecting and building new pipelines, and providing visualizations for campaign performance to WW marketing teams. Identify opportunities for improving campaign performance based on customer insights for Apple TV+. Publish and communicate campaign results with digestible insights to inform business on marketing strategy changes. Audit data or system quality through regular reporting of business indicators, automated monitoring systems, and Slack alerts. Ensure proper execution of Apple digital campaigns and monitoring by metadata-driven monitoring in Teradata or Snowflake to identify anomalies, which are then broadcasted via Slack alerts and emails. Create business requirements for campaign reporting tools like Tableau and in-house visualization platforms. Own and run campaign performance reporting, leading enhancement, prioritization, and development efforts in partnership with business and data engineering teams. Develop strategies to understand, model, and guide customer behavior for Apple products using visualization insights and timely monitoring. Develop prototypes of API-driven data pipelines and proof-of-concepts (POCs) to demonstrate new ideas and technologies for internal and external customers to solve business challenges.
Must Have:- Analyze user needs and develop software solutions
- Architect and build new pipelines for analytics
- Provide visualization for campaign performance
- Publish and communicate campaign results
- Audit data or systems quality
- Ensure campaigns are executed properly
- Create business requirements for reporting tools
- Own and run campaign performance reporting
- Develop strategy to understand customer behavior
- Develop prototypes of API driven data pipelines
Perks:- Apple shareholder opportunity through discretionary employee stock programs
- Discretionary restricted stock unit awards
- Discounted Apple stock purchase through Employee Stock Purchase Plan
- Comprehensive medical and dental coverage
- Retirement benefits
- Range of discounted products
- Free services
- Reimbursement for certain educational expenses, including tuition