User Acquisition Manager

2 Months ago • 2 Years +

Sales

Job Description

Develop and execute user acquisition strategies for mobile and desktop games, managing ad budgets with a focus on performance and key KPIs. Launch, optimize, and scale paid campaigns across various UA channels, including video networks, DSPs, offerwalls, and affiliates. Conduct A/B tests on creatives, targeting, funnels, and offers to identify successful strategies. Analyze performance data using BI tools to gain insights and drive results. Set up and maintain tracking and attribution via MMPs. Monitor competitor strategies, trends, and benchmarks, translating insights into actionable plans. Experiment with new channels, traffic sources, and creative UA approaches. Build and maintain relationships with traffic partners. Support new game launches from soft launch through global scaling.

Good To Have:

Campaign optimization best practices
Growth mindset

Must Have:

2+ years experience in user acquisition for mobile/desktop games
Solid knowledge of video ad networks, offerwalls
Proven experience with A/B testing, MMPs
Problem-solver with attention to detail
Self-starter in a fast-paced environment

Perks:

Work remotely from all around the world
Collaborative working atmosphere
Access to unique expertise
Possibility to experiment
Create great games
Push the boundaries of the game industry

Add these skills to join the top 1% applicants for this job

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What you’ll do:

Develop and execute user acquisition strategies for mobile (iOS/Android) and desktop games
Plan and manage ad budgets with a strong focus on performance and efficiency across key KPIs
Launch, optimize, and scale paid campaigns across UA channels — video networks, DSPs, offerwalls, affiliates
Run A/B tests on creatives, targeting, funnels, and offers — and double down on what works
Analyze performance data using BI tools and dashboards to uncover insights and drive results
Set up, verify, and maintain tracking and attribution via MMPs
Keep a close eye on competitor strategies, trends, and benchmarks — and turn insights into action
Experiment with new channels, traffic sources, and creative UA approaches
Build and maintain strong relationships with traffic partners (current and new)
Bring bold ideas and fresh hypotheses to the table — and test them fast
Support new launches from soft launch through global scaling

What you need to succeed:

2+ years of hands-on experience in user acquisition for mobile or desktop games
Solid knowledge of video ad networks, offerwalls, and campaign optimization best practices
Proven experience with A/B testing, MMPs, and attribution models
Problem-solver with a sharp eye for detail and a growth mindset
Self-starter who thrives in a fast-paced, multi-project environment

What we offer:

Work remotely from all around the world
Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms
A strong team of specialists across different areas — access unique expertise and professional knowledge
Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas
Create great games and win the hearts of players
Push the boundaries of the game industry and lead the way forward