Develop and execute user acquisition strategies for mobile and desktop games, managing ad budgets with a focus on performance and key KPIs. Launch, optimize, and scale paid campaigns across various UA channels, including video networks, DSPs, offerwalls, and affiliates. Conduct A/B tests on creatives, targeting, funnels, and offers to identify successful strategies. Analyze performance data using BI tools to gain insights and drive results. Set up and maintain tracking and attribution via MMPs. Monitor competitor strategies, trends, and benchmarks, translating insights into actionable plans. Experiment with new channels, traffic sources, and creative UA approaches. Build and maintain relationships with traffic partners. Support new game launches from soft launch through global scaling.