Account Executive

The Sales Account Executive is responsible for generating advertising revenue by engaging with established agencies and new prospects, promoting television advertising. Key duties include implementing revenue growth strategies, building community relationships, managing existing accounts, developing new ones, and preparing sales presentations. The role involves explaining advertising benefits, providing rate information, and collaborating on ad development and scheduling.

Must Have

• Generate advertising revenue by calling on established agencies and cold-calling new prospects
• Implement strategies to consistently grow revenue and exceed revenue goals
• Establish credible relationships with local business community
• Make sales calls on existing and prospective clients
• Maintain assigned accounts and develop new accounts
• Prepare and deliver sales presentations to clients
• Explain to customers how specific types of advertising will help promote their products or services
• Provide clients with information regarding rates for advertising placement in all media
• Develop advertising schedules with clients and station personnel
• Work with clients and station personnel to develop advertisements
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or equivalent
• Minimum one year’s experience in sales, preferably in the media field
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing strategies
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.