Account Marketing Manager, Defence & Security

undefined ago • 5 Years + • Marketing

Job Summary

Job Description

The Account Marketing Manager will lead strategic marketing and communication initiatives within Canada’s defense sector, aligning with DND Strategic Account Plan objectives. This role involves developing and executing integrated marketing and customer engagement strategies and campaigns in collaboration with North American teams. Responsibilities include strategic planning, marketing campaign execution, content creation, customer event planning, and supporting thought leadership campaigns to enhance Thales' brand awareness and promote defense and security solutions to the Canadian defense customer.
Must have:
  • Lead strategic marketing and communication initiatives in Canada's defense sector.
  • Develop and execute integrated marketing and customer engagement strategies.
  • Plan, execute, and measure marketing campaigns across various platforms.
  • Oversee creation of high-quality marketing materials.
  • Plan and execute customer events, demonstrations, and trade shows.
  • Support Thought Leadership campaigns.
  • Ensure MARCOMM efforts comply with Thales’ policy.
  • Bachelor’s degree in a relevant field or equivalent experience.
  • 5+ years experience in Canadian defense/security marketing/communications.
  • Experience working with the Government of Canada.
  • Experience developing and implementing corporate strategies.
  • Proficiency in developing and executing marketing/communication plans.
  • Advanced proficiency with digital marketing tools and Microsoft Office.
  • Ability to interpret data for executive messaging.
Perks:
  • Company paid Extended Health, Dental, HSA, Life, AD&D, Short-term Disability, Cancer Care Program, travel insurance, Employee Assistance Plan and Well-Being program.
  • Retirement Savings Plans (RRSP, DCPP, TFSA) with a company contribution and a match to a DCPP, with no vesting period.
  • Company paid holidays, vacation days, and paid sick leave.
  • Voluntary Life, AD&D, Critical Illness, Long-Term Disability.
  • Employee Discounts on home, auto, and gym membership.

Job Details

In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.

For decades, Ottawa has been a global technology leader. Today, Canada’s capital holds one of the brightest and most diverse technological ecosystems in North America. Voted as Canada’s best place to live 2017 by Maclean's, Ottawa offers a low cost of living with a high quality of life. The Thales Ottawa office has been a major supplier and long-term trusted partner to DND, enabling the Canadian Armed Forces and the Canadian Coast Guard to achieve mission success.

Ottawa, ON., (CAN.), Hybrid

Position Summary

The Account Marketing Manager will lead strategic marketing and communication initiatives within Canada’s defense sector aligned to the DND Strategic Account Plan objectives. This role involves developing and executing integrated marketing & customer engagement strategies and campaigns, in collaboration with the North American Communications, Marketing and Government Relations teams. This position will enhance Thales brand awareness, promote Thales’ defense and security capabilities, products and solutions to the defense customer in Canada (DND) through execution of regular customer events, campaigns, tradeshows etc. across all domains (i.e. Land, Maritime, Air, Cyber/Digital).

Key Areas of Responsibility

Responsibilities include:

  • Strategic Planning: Develop and implement comprehensive MARCOMM plans aligned with the organization’s goals and Canada’s defense priorities.
  • Marketing Campaigns: Plan, execute, and measure the effectiveness of campaigns across digital, print, and social media platforms to engage target audiences.
  • Content Creation: Leveraging Thales assets, oversee the creation of high-quality marketing materials such as brochures, newsletters, presentations, website content, and social media posts while adhering to brand guidelines.
  • Customer Engagement: Responsible to plan and execute customer events including but not limited to dedicated customer demonstrations, thought leadership opportunities, event sponsorships, trade shows, industry events to promote Thales’ capabilities aligned to the growth plan.
  • Thought Leadership: In collaboration with relevant stakeholders, support the execution of Thought Leadership campaigns, including executive messaging and content.
  • Compliance: Ensure all MARCOMM efforts comply with Thales’ policy and coordinate approvals as required. Work cross functionally with the Marketing, Communications & Government Relations teams in NORAM and with global Business Line and Global Business Unit function.

Minimum Qualifications

  • A bachelor’s degree in a relevant field of study and/or an equivalent level of experience.
  • 5+ Prior experience working in Canada’s defense, security and innovation sectors in a marketing and/or communications role.
  • Demonstrated experience working with the Government of Canada.
  • Demonstrated experience developing and implementing corporate strategies in a complex organizational environment.
  • Demonstrated proficiency in the development and execution of marketing and/or marketing-communication plans.
  • Advanced proficiency with digital marketing tools or platforms, proficient in Microsoft Office Excel, Word and PowerPoint and an ability to aggregate, manipulate and interpret disparate sources of data into clear and concise executive messaging.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community.

What We Offer

  • Thales provides an extensive benefits program for all full-time employees working 24 or more hours per week and their eligible dependents, including the following:
  • Company paid Extended Health, Dental, HSA, Life, AD&D, Short-term Disability, Cancer Care Program, travel insurance, Employee Assistance Plan and Well-Being program.
  • Retirement Savings Plans (RRSP, DCPP, TFSA) with a company contribution and a match to a DCPP, with no vesting period.
  • Company paid holidays, vacation days, and paid sick leave.
  • Voluntary Life, AD&D, Critical Illness, Long-Term Disability.
  • Employee Discounts on home, auto, and gym membership.

Why Join Us?

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Thales provides an extensive benefits program for all full-time employees working 24 or more hours per week and their eligible dependents, including the following:

  • Company paid Extended Health, Dental, HSA, Life, AD&D, Short-term Disability, Cancer Care Program, travel insurance, Employee Assistance Plan and Well-Being program.
  • Retirement Savings Plans (RRSP, DCPP, TFSA) with a company contribution and a match to a DCPP, with no vesting period.
  • Company paid holidays, vacation days, and paid sick leave.
  • Voluntary Life, AD&D, Critical Illness, Long-Term Disability.
  • Employee Discounts on home, auto, and gym membership.

Thales is an equal opportunity employer which values diversity and inclusivity in the workplace. Thales is committed to providing accommodations in all parts of the interview process. Applicants selected for an interview who require accommodation are asked to advise accordingly upon the invitation for an interview. We will work with you to meet your needs. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

This position requires direct or indirect access to hardware, software or technical information controlled under the Canadian Export Control List, the Canadian Controlled Goods Program, the Canadian Industrial Security Program, the US International Traffic in Arms Regulations (ITAR) and/or the US Export Administration Regulations (EAR). All applicants must be eligible or able to obtain authorization for such access including eligibility to the Canadian Controlled Goods Program and able to obtain a Canadian NATO Secret clearance.

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