Agricultural Market Developer

Agricultural Market Developer

We are seeking a dynamic and results-driven Agricultural Market developer to drive our spare parts business within the agricultural sector. This is a strategic commercial role focused on acquiring new partners (independent workshops, dealers, and fleets) and increasing our "share of wallet" with existing customers.

The ideal candidate is a technical-commercial expert who understands the agricultural aftermarket, can build trust with mechanics, and possesses a "hunter" mentality to capture market share from both OEM and other aftermarket competitors.

Your role and responsibilities

• Actively map the active machine park (tractors, harvesters, etc.) in the assigned territory to identify the largest spare parts opportunities.
• Conduct continuous competitor analysis, monitoring pricing, product range, and promotions from both OEMs and other aftermarket suppliers.
• Identify and report product range gaps and new opportunities to the purchasing and product management teams.
• Proactively identify, target, and acquire new customers, focusing on independent workshops, agricultural repair specialists, and spare parts distributors.
• Manage and grow existing accounts, developing strategies to increase their purchase frequency and product mix (share of wallet).
• Negotiate commercial agreements, including pricing structures, discount tiers, and promotional support.
• Develop and execute channel strategies tailored for dealers, workshops, and large agricultural fleets.
• Act as the primary technical expert for our product lines.
• Master our digital catalogs and cross-reference tools, demonstrating their value and accuracy to customers.
• Provide pre-sales technical support to mechanics and parts personnel, building confidence in the quality and compatibility of our parts.
• Collaborate with the marketing team to design and launch effective local promotions (e.g., "Harvest Season Filter Kits," "Off-Season Maintenance Deals").

How to succeed / Your profile

• 3-5+ years of experience in a commercial, technical, or business development role specifically within the agricultural spare parts aftermarket.
• An existing network of contacts within the agricultural workshop and dealer community.
• Experience using agricultural parts catalog software.
• Strong technical understanding of agricultural machinery (tractors, combines, implements) and their components (engines, hydraulics, filtration, etc.).
• A proven track record of achieving sales targets and acquiring new customers in a competitive B2B environment.
• Excellent interpersonal and negotiation skills. Must be able to communicate technical concepts clearly and build strong relationships with mechanics, workshop owners, and dealers.
• Self-motivated, proactive, resilient, and highly organized.
• Fluency in English and Italian is required
• Valid driver's license and willingness to travel extensively within the assigned territory.

What's in it for you

• A competitive salary.
• Flexible working hours and a healthy work-life balance.
• Lots of support and an encouraging team of co-workers.
• An infectious ‘We Are One’ can-do mentality.
• A people-centric culture where your well-being matter.
• Opportunities for professional development, including access to LinkedIn Learning and many in-house/external training courses.

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.