Job Description
As the AI Content Lead at Think with Google, you'll craft compelling content for executive marketing audiences, leveraging AI tools to enhance the creation process. Responsibilities include generating written and visual content, identifying story ideas, conducting research, and managing the content lifecycle from ideation to final editing. You'll partner with technical teams to optimize AI tools and leverage external data for insights. A strong understanding of AI, content creation, and marketing principles is crucial. The role requires a consistent output of high-quality materials for a B2B audience.
Good To Have:
- Prompt engineering experience
- Experience leveraging external data for content
- Marketing/advertising/AI content creation
- High-quality insightful content generation with AI
- Programming knowledge or AI tool optimization experience
Must Have:
- Bachelor's degree or equivalent experience
- 6+ years marketing experience
- AI tool proficiency for content development
- Content creation for B2B audiences
- Data-driven insight generation
- Strong writing and editing skills
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing.
- Experience using AI tools to develop content.
Preferred qualifications:
- Experience in prompt engineering.
- Experience in leveraging external data to create content.
- Experience creating content about marketing, advertising, or AI.
- Experience using AI to create high quality, insightful content.
- Knowledge of programming languages or experience optimizing AI tools for content development.
About the job
As the AI Content Lead, you will create content for executive marketing audiences. An essential part of the job is using AI to develop or enhance this content. You will be responsible for creating a stream of output and partnering with technical teams to optimize AI tools for content creation.Responsibilities
- Use AI to produce content for Business-to-Business audience - written and visual/alternative formats.
- Identify story ideas, conduct light research, and pre-work (e.g., interviews).
- Own development of content from ideation, generating drafts, to editing.
- Leverage external/public data sources to identify insights and create content.
- Produce content pieces at regular pace.
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