Analyst II, Sportsbook Retention

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an Analyst II, Sportsbook Retention, you’ll use data to uncover foundational attributes of our customer base and evolve our retention framework over time, in parallel with a rapidly changing industry. You’ll dive deep into user behavior and customer affinity to drive actionable insights that shape the player experience. Through cross-functional collaboration and problem solving, you will enable teams across our organization to make smarter, better, and faster decisions.

What you’ll do as an Analyst II, Sportsbook Retention

• Analyze customer behavior, lifecycle trends, and retention performance to identify actionable insights.
• Evaluate the effectiveness and ROI of retention-focused promotions across different user segments.
• Partner closely with cross-functional teams, including Sportsbook Operations, CRM, VIP, Promotions, and Analytics to align on objectives and support key business initiatives.
• Serve as a strategic problem solver, using data to better understand user behavior and make recommendations to improve user experience.
• Create compelling, high-quality presentations to effectively communicate key findings, insights, and actionable recommendations to stakeholders.

What you’ll bring

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 2 years of experience in business analytics or data science.
• Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
• Knowledge of A/B testing, experimental design, and hypothesis testing methods.
• Curiosity to learn about a complex business and a desire to grow as an analyst.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.