Area Vice President, Commercial (North America)

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com

About the Role:

As the Area Vice President (AVP) of Commercial Sales for North America, you will lead a high-performing team focused on driving growth and retention within our existing customer base. This role is pivotal in shaping and executing our commercial strategy, with a strong emphasis on upselling, cross-selling, and delivering exceptional customer value. You will be responsible for developing and empowering a team of sales leaders and Account Managers to deepen customer relationships, expand executive engagement, and drive strategic account growth. Success in this role requires a proven ability to multi-thread across organizations, articulate compelling business value, and elevate conversations to align with customer priorities. The AVP of Sales will report to the President of North America and will oversee a team of Regional Vice Presidents and Commercial Account Managers.

What You’ll Do:

• Collaborate across functions and with business leaders to design and execute a GTM strategy aligned with revenue goals.
• Lead and develop a Commercial Sales team across North America, focused on upselling, cross-selling, and customer retention.
• Drive a disciplined, value-based selling approach, leveraging methodologies such as MEDDPICC and Command of the Message to improve sales execution and consistency.
• Instill a culture of strategic account planning and territory optimization to ensure focus on high-impact opportunities.
• Champion multi-threaded engagement strategies to build strong relationships across all levels of customer organizations.
• Guide your team in telling compelling business value stories that resonate with executive stakeholders and align with customer priorities.
• Assist Account Managers by actively participating in customer engagements to provide coaching, guidance, and support for their sales endeavors.
• Implement and manage a structured operational framework for the business, covering opportunity and closure plans, weekly sales meetings, and comprehensive reviews of deals and pipelines.

What You Need to Succeed:

• A minimum of 8 years of progressive Sales leadership experience with proven track record of success in driving revenue growth and developing customer relationships in SaaS environment.
• Ability to work in a fast-paced, high-growth software company with a proven track record for building high performing sales teams.
• Entrepreneurial spirit/mindset with flexibility towards dynamic change.
• Excellent communication and interpersonal skills.
• Excellent executive engagement, presentation, and negotiation skills.
• An innate problem solver, an individual who embraces accountability and responsibility for their business while prioritizing a 'team first' approach to recognition and reward.

Additional Skills That Could Set You Apart:

• Proven success in selling MarTech solutions across marketing, CX, e-commerce, and analytics.
• Experienced in building executive relationships with CIOs, CMOs, CDOs, and other digital transformation leaders.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

How we hire:

At Sitecore, we put a lot of care and time into who we hire. We believe that to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.

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