Associate Brand & Social Engagement Manager

This role involves acting as a brand authority for allocated AAA, Live, and FTP titles, ensuring consistent messaging and leading go-to-market strategies. The manager will also oversee local brand activations, explore partnership opportunities, and manage social media channels, content calendars, and local social strategies. Key responsibilities include publishing content, creating bespoke local content, monitoring performance, and identifying social marketing trends. The ideal candidate will have previous experience in Brand Management, Social Media, or Community Management, strong digital marketing knowledge, and analytical skills.

Must Have

• Act as an authority and promoter of allocated brands, ensuring consistent brand messaging & communication.
• Lead the ‘Part B’/GTM process for allocated brands, collaborating with all local XF teams.
• Lead the planning and execution of local brand activations and events.
• Manage relevant brand social media channels and content calendars for allocated brands.
• Formulate and share local social strategies & plans to regional & central teams.
• Publish and tag content delivered by the Global Social Media Team across all local channels.
• Work with relevant agencies to create bespoke content for local social channels.
• Develop a strong & consistent local voice on all social channels.
• Monitor performance of the content through quantitative KPIs and qualitative overview.
• Manage local social budget within MINT and measure performance.
• Coordinate and deliver social reports as required to central Social Media teams.
• Previous experience in Brand Management, Social Media and/or Community management.
• Knowledge of other Digital Marketing activities (Paid, CRM, eCommerce, etc.).
• Strong knowledge of Social Media best practices and KPIs.
• Capacity to work with Creative resources from briefing to approval.
• Strong collaboration and communication skills.
• Analytical skills to delve into data and make meaningful decisions.

Perks & Benefits

• Personal performance & profitability bonus
• Hybrid and flexible working hours
• Choice of paid parking or public transport expenses
• Paid Parental leave
• Quarterly extra annual leave ‘duvet day’ to enjoy
• Monthly phone allowance
• Regular social events

COMPANY DESCRIPTION

Ubisoft is composed of over 19,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and XDefiant. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine and everyone is eager to share knowledge.

Take entertainment to the next level. Join us and create the unknown.

JOB DESCRIPTION

WHAT YOU'LL DO

BRAND

• Act as an authority and promoter of allocated brands (AAA, Live and FTP titles), ensuring consistent brand messaging & communication through all touch points, both internal and external
• Communicate to the wider business on relevant pulsepoints, updates and plans, ensuring all departments are aligned with accurate information
• Lead the ‘Part B’/GTM process for allocated brands, collaborating with all local XF teams (PR, CC, Social, Media, Shopper Marketing, etc.) to coordinate go-to-market strategies (to be presented back to Senior Management, Sales & HQ/EP teams, where relevant)
• Asset approvals & localisation requests from Asset Management team and Paperparts team
• Lead the planning and execution of local brand activations and events, working in collaboration with the wider ANZ Marketing team
• Explore & activate partnership opportunities that complement the GTM strategy for AAA and/or Live titles (e.g. PC Partners, Tech Partners, First Parties, event/consumer show collaborations, etc.)
• Work with Distributors to approve their GTM plans and provide assets/artwork for Shopper Marketing activations (online & in-store POS), when required

MEDIA

• Understand Central Digital Media Spend strategy, and communicate to HQ on local requirements or challenges to best maximise ROI
• Asset approvals for central media assets
• Support the APAC Media Planner with local media planning and asset briefing/creation across offline and endemic site buys, when required

SOCIAL

• Manage relevant brand social media channels and content calendars for allocated brands (AAA, Live and FTP titles)
• Formulate and share local social strategies & plans (‘Part B’ or equivalent) to regional & central teams, and coordinate its implementation across the different vertical domains (PR, CC, Social)
• Publish and tag content delivered by the Global Social Media Team across all local channels through Social platform (Sprinklr), ensuring the Social Always-On KPIs are achieved
• Work with relevant agencies to create bespoke content for local Facebook, Instagram, Twitter/X, YouTube and TikTok channels, and localise social assets as required
• Develop a strong & consistent local voice on all social channels
• Monitor performance of the content through quantitative KPIs, and through qualitative overview, share feedback & suggestions to central teams to improve overall efficiency (e.g. Tools, process, tagging, etc.) and optimise local strategy accordingly
• Manage local social budget within MINT and measure performance
• Coordinate and deliver social reports as required to central Social Media teams
• Identify social marketing trends, competitive research, best practices and key opportunities for innovation
• Work in conjunction with the Communications and Content Creator teams on how to best support post release pulsepoints

QUALIFICATIONS

WHAT YOU WILL BRING:

• Previous experience in Brand Management, Social Media and/or Community management
• Knowledge of other Digital Marketing activities (Paid, CRM, eCommerce, etc.)
• Strong knowledge of Social Media best practices (content, publishing do’s and don’ts, algorithm rules, etc.) and KPIs
• Capacity to work with Creative resources from briefing to approval
• Strong collaboration and communication skills
• Analytical skills to delve into data and make meaningful decisions based on these learnings

This role will need to be based in Sydney

ADDITIONAL INFORMATION

WHAT YOU'LL GET

Our team has a lively culture, and we strive to make it a welcoming and enjoyable place to work.

Added extras

• Personal performance & profitability bonus
• Hybrid and flexible working hours
• Choice of paid parking or public transport expenses
• Paid Parental leave
• Quarterly extra annual leave ‘duvet day’ to enjoy
• Monthly phone allowance
• Regular social events

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status.

Ubisoft's key environmental Commitments: Climate change is an urgent problem that affects us all, and Ubisoft is committed to doing its part to protect our planet by reducing our carbon emissions and inspiring our communities to take action. Played by millions around the world, video games can give players tools to learn more about sustainability and mobilise them to act on climate change. We believe that we will only make progress through collective effort: that’s why Ubisoft is actively working with other video game companies to move our industry forward through the UN’s Playing for the Planet Alliance.

We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters

All your information will be kept confidential according to EEO guidelines.

To be considered for this position, please submit a COVERING LETTER outlining your experience, along with your CV.

Applicants must be eligible to work in Australia and have permanent residency.