Marketing Lead - Texas

Nasdaq

8-10 Years | Irving, Texas, United States (Hybrid) | Full Time | 1 day ago

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Job Summary

As a Marketing Lead reporting to the Senior Director of Audience, you’ll play a critical role in developing and implementing integrated marketing strategies for Nasdaq’s Listings business in the Texas region. Your work will drive brand and product awareness, support sales success, and deliver measurable growth. You’ll thrive in this position if you’re strategic, collaborative, and passionate about creating impactful marketing campaigns in a fast-paced, high-impact environment. Key responsibilities include developing and executing go-to-market strategies, collaborating with sales and product teams, leading marketing and sales enablement, monitoring market trends, managing projects, and tracking KPIs.

Must Have

Develop and execute go-to-market strategies and integrated marketing campaigns
Collaborate with product managers, sales teams, and marketing partners to create compelling messaging and positioning
Lead marketing and sales enablement initiatives, producing high-quality content and collateral
Monitor market trends, competitive insights, and buyer behaviors to inform strategy
Manage projects end-to-end, ensuring timely delivery, stakeholder alignment, and measurable outcomes
Determine, track and analyze measures of success (KPIs) and set strategic guidance
Bachelor’s degree in Marketing, Business, or a related field
8–10 years of marketing experience with proven success in launching new products and go-to-market promotions
Strong ability to influence stakeholders and lead cross-functional initiatives
Excellent writing and communication skills with attention to detail and creativity
Demonstrated success working in collaborative, matrixed environments

Good to Have

Advanced degree or certification (e.g., MBA, PMP)
Experience in capital markets, fintech, or regulated industries
Exposure to global marketing strategies and cross-border collaboration

Perks & Benefits

401(k) program with 6% employer match
Employee Stock Purchase Program with 15% discount
Student loan repayment program up to $10k
Company paid life and disability plans
Generous paid time off
Comprehensive medical, dental and vision coverage
Health spending account with employer contribution
Paid flex days to support mental wellbeing
Gym membership discounts
Hybrid home/office schedule (for most positions)
Paid parental leave
Fertility benefits
Paid bereavement leave
Company gift matching program
Employee resource groups
Paid volunteer days
Education Assistance Program
Robust job skills training
Professional development opportunities

Job Description

Key Responsibilities

Develop and execute go-to-market strategies and integrated marketing campaigns that drive product awareness, pipeline growth, and customer acquisition.
Collaborate with product managers, sales teams, and marketing partners to create compelling messaging and positioning for key audiences, translating key information into market-ready, impactful messaging for personas.
Lead marketing and sales enablement initiatives, producing high-quality content and collateral for multi-channel campaigns.
Monitor market trends, competitive insights, and buyer behaviors to inform strategy and educate internal stakeholders.
Manage projects end-to-end, ensuring timely delivery, stakeholder alignment, and measurable outcomes.
Determine, track and analyze measures of success (KPIs) and set strategic guidance on how to achieve those metrics.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
8–10 years of marketing experience with proven success in launching new products and go-to-market promotions.
Strong ability to influence stakeholders and lead cross-functional initiatives.
Excellent writing and communication skills with attention to detail and creativity.
Demonstrated success working in collaborative, matrixed environments.

Preferred Qualifications

Advanced degree or certification (e.g., MBA, PMP).
Experience in capital markets, fintech, or regulated industries.
Exposure to global marketing strategies and cross-border collaboration.

This position can be located in Dallas, and offers the opportunity for a hybrid work environment (at least 3 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates.

*This is the expectation once the office is fully open and operating

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $120,000 - $160,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page

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