Associate Director, Broadcasters & Publishers
Job Summary
Job Description
The Associate Director, Broadcasters & Publishers, manages revenue and P&L at the country level, leading a team in new business development, client engagement, and sales strategy. Responsibilities include developing sales plans, achieving sales targets, building client relationships, and collaborating with internal teams. The role requires strong leadership, strategic thinking, and a deep understanding of the media, broadcasting, and publishing industries in the Philippines. The successful candidate will be responsible for creating and delivering compelling presentations, driving marketing strategies for new product introductions, and ensuring client satisfaction and retention. They will also contribute to the overall regional strategy for Nielsen ONE.
Must have:
- 10+ years media experience (sales/marketing)
- Strong network in Philippine media industry
- Strategic sales planning & execution
- Leadership & team management skills
- Consultative selling experience
- Nielsen Audience Measurement knowledge (advantage)
Good to have:
- Experience in a matrix environment
- Salesforce experience
4 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
ABOUT THE ROLE
Responsible for managing / account for revenue and profit & loss of the Broadcasters & Publishers MSG at the country level, leading a team in new business development, client engagement for renewals, and developing sales strategies to ensure continuity of sales pipelines, as part of the global strategy towards building Nielsen ONE in the markets
Lead, direct, and evaluate direct report/s to align on overall business strategies and achieve sales goals at country level.
ROLE RESPONSIBILITIES
- New Business Development
- Develop monthly / quarterly / annual sales plans to Identify growth opportunities with existing and new client groups;
- Deliver agreed quarterly / annual sales targets through new business development;
- Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;
- Build internal relationships across business units and MSGs for support with identifying opportunities and converting the sale;
- Senior leadership involvement with proposal and pitch development;
- Sales Strategies
- Prepare and analyze weekly / monthly / quarterly / annual sales reports (SalesForce and others) to develop realistic and achievable sales pipeline and strategies to meet agreed sales targets;
- Support with developing and implementing competitive sales pricing and marketing;
- Develop and manage mid to long term strategies that enhances existing client relationships and actively support client requirements across the industry;
- Drive marketing, roll-out strategy for new product introductions to the industry;
- Client Engagement
- Develop strong and trust-based relationships with clients and key stakeholders in the industry;
- Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;
- Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;
- Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);
- Bring the different media solutions and teams together for one impactful Nielsen story for clients;
- Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;
- Identifying and managing mutually beneficial opportunities to partner with the client;
- Provide feedback to product and operational teams regarding service developments to meet your client’s needs;
- Monitor and encourage greater usage of Nielsen solutions in clients;
- Leadership
- Entrepreneurial mindset aimed to align overall business strategies and achieve sales goals at country level;
- Support in mentoring less experienced colleagues to serve as a coach / mentor to aid in the development of future leaders;
- Deliver financial results by driving and championing a client-centric sales mindset within the team;
- Breaking down internal silos to facilitate a cohesive, efficient and profitable business unit;
- Represent the Nielsen brand within the industry and external stakeholders at country level;
- Part of the Broadcasters & Publishers MSG Regional Executive Team and be involved in decision making regarding the successful running of our local business.
QUALIFICATIONS & SKILLS
- Bachelor’s Degree or above in Business, Marketing, or Communications.
- Min 10 years or above of media experience, preferably in sales or marketing roles from the media or TV broadcasting industry, with sound knowledge and understanding of research, media, advertising and/or marketing in the Philippine market;
- Exposure and strong network within the media, broadcasting and publishing industry;
- Demonstrated experience in developing strategic sales plans, and executing them successfully at country level;
- Demonstrated leadership credentials by leading a team to drive desired business results, while navigating difficult situations such as market challenges, cultural change, and business integration;
- Experience in consultative selling process, including pre-call discovery and setting appointments, drafting proposals, presenting the solutions & closing the deal.
- Experience of working successfully within a ‘matrix’ style environment is a plus;
- Experienced in Salesforce tool and any Nielsen Audience Measurement products an added advantage.
- Equipped with a sales hunter mindset to drive new business development with the aim to achieve or exceed set sales targets;
- Possess leadership style that promotes ongoing growth and development opportunities for the team
- Team player with the ability to inject positive energy and a can-do attitude to the team/s.
- Commercially astute – especially in proposing and negotiating solutions
- Strategic thinking, analytical and logical reasoning skills
- Well organized with the ability to plan and prioritize;
- Resilient, persuasive and self motivated
- High-level accuracy and attention to detail
- Proficient in Google Suite Applications – GMail, Google Doc, Google Slides, etc;
- Strong interpersonal skills with a collaborative mindset to work well with others;
- Good communication in English, both written and verbal.
ABOUT NIELSEN
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
#LI-MS1
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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