Associate Manager, Audience Development (Verve)

The Associate Manager, Audience Development will lead omni-channel campaigns for Verve's artists, focusing on email and SMS strategies to connect music fans with relevant messages. This role involves developing and executing comprehensive marketing plans, optimizing customer journeys, and analyzing performance data to drive engagement, retention, and lifetime value. The ideal candidate is a data-driven CRM marketing expert with strong analytical, organizational, and communication skills, passionate about customer engagement and lifecycle marketing within the music industry.

Must Have

• Develop and execute comprehensive email and SMS strategy
• Optimize customer journeys, segmentation, and personalization
• Own the email and SMS marketing calendar
• Analyze performance data and implement testing strategies
• Partner with cross-functional teams (eCommerce, Label, Creative, Analytics, Product)
• Drive learning and optimization through A/B testing and personalization
• Stay ahead of industry trends in targeted marketing and CRM strategies
• Provide regular reporting on email and SMS performance
• Be an authority on copy and design for fan engagement
• Translate analytical findings into actionable business strategy
• 2-5 years of experience in email marketing
• Expertise in email and SMS marketing best practices
• Strong analytical skills to interpret data into action
• Experience with personalization and retention-driving strategies
• Excellent organizational and project management skills
• Strong communication skills for presenting data-driven insights
• Entrepreneurial mindset, comfortable in dynamic environments
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign)

Good to Have

• Experience with ESPs and Attentive
• Basic knowledge of HTML and CSS

Perks & Benefits

• Be part of an entrepreneurial, global organization
• Comprehensive medical, dental, vision, and FSA options
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements (up to $720/year)
• Lifetime fertility support allowance of $30,000
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Verve’s artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How you’ll CREATE:

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Bring your VIBE:

• 2-5 years of experience in email marketing, with a deep appreciation and understanding of jazz and classical jazz music genres
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$66,300 -$116,245

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.