Marketing Specialist

Fool’s Theory, a game development company and creators of Seven: The Days Long Gone and The Thaumaturge, is seeking a Marketing Specialist. This role involves supporting day-to-day marketing operations, assisting the PR & Marketing Manager, managing external communications, and coordinating marketing activities for PC and console releases. Responsibilities also include asset coordination, merchandising, trend monitoring, documentation, event support, performance analysis, and contributing creative ideas to strengthen the brand and player engagement.

Must Have

• Supporting day-to-day marketing operations and assisting the PR & Marketing Manager
• Managing communication with external partners, agencies, platforms, and business counterparts
• Assisting in planning and executing marketing activities for PC and console releases
• Coordinating creation and delivery of marketing assets
• Overseeing merchandising tasks and monitoring trends
• Maintaining project documentation, schedules, briefs, and marketing workflows
• Supporting internal and external event preparations
• Analyzing basic performance data and providing insights to improve marketing efforts
• Contributing creative ideas to strengthen the brand and player engagement
• Executing marketing tasks in a timely manner and following industry trends
• Participating in budget estimation and maintenance, cooperating with the financial department
• Cooperating with publishers and/or contractors
• Maintaining the company's online store, searching for new solutions
• At least 2 years of experience in a similar position in the video game industry
• English (B2 at least) and fluent Polish
• Analytical skills to track marketing trends in video games industry
• Knowledge of Steam backend and game discoverability basics
• Knowledge of marketing tools such as Metricool, Jira, Miro, or alternatives
• Deep understanding of brand communications, social, and gaming ecosystem

Good to Have

• E-commerce experience
• Experience using a social media planning/scheduling platform (HootSuite, Metricool, Later, ContentStudio, Sprout Social, Loomly, etc.)
• Understanding of influencer relations or PR processes
• Ability to hand-code basic HTML
• Experience with one graphic design tool, such as Photoshop, Illustrator, Canva, or Figma
• Passion for PC/console games, indie games, or game communities

Perks & Benefits

• Flexible working hours (core hours 10:00-16:00)
• Possibility to work fully remotely or in a hybrid model
• English language lessons
• Working in a group of experienced specialists, often gamedev veterans
• Private medical insurance (Enel-med)
• Access to MyBenefit platform with a possibility to co-finance a Multisport Card
• Psychological support

About the job

We are Fool’s Theory, a company from Bielsko-Biała in Poland, creators of the game Seven: The Days Long Gone and The Thaumaturge.

We are actively seeking skilled individuals to join our team to work on a project developed in cooperation with CD PROJEKT RED.

Sounds interesting? Get in touch with us!

Responsibilities

• Supporting day-to-day marketing operations and assisting the PR & Marketing Manager in coordinating ongoing projects.
• Managing communication with external partners, agencies, platforms, and business counterparts.
• Assisting in planning and executing marketing activities for PC and console releases, including Steam visibility and game discovery efforts.
• Coordinating creation and delivery of marketing assets, working closely with our graphic designer, community manager, and business development team.
• Overseeing merchandising tasks, such as collaborating with suppliers, preparing orders, and tracking inventory.
• Monitoring merchandise and marketing trends.
• Maintaining project documentation, schedules, briefs, and marketing workflows (using Jira, Miro, Asana etc.).
• Supporting internal and external event preparations (digital festivals, expos, announcements).
• Analyzing basic performance data and providing insights to improve marketing efforts.
• Contributing creative ideas to help strengthen the brand and player engagement.
• Executing marketing tasks in a timely manner.
• Following industry trends.
• Attending marketing tradeshows and conferences.
• Participating in budget estimation and maintenance, which includes close cooperation with the financial department
• Cooperating with our publishers and/or contractors.
• Maintaining the company's online store, searching for new solutions.

Requirements

• Previous experience in a similar position in the video game industry or related (at least 2 years)
• English (B2 at least) and fluent Polish (must)
• Analytical skills to track marketing trends in video games industry
• Knowledge of: Steam backend and game discoverability basics
• Knowledge of marketing tools such as Metricool, Jira, Miro, or alternatives
• Deep understanding of brand communications, social, and gaming ecosystem
• Strong attention to detail and resourcefulness
• Ability to work independently and with a team, prioritizing tasks and managing time effectively
• Understanding of video game industry trends
• An ability to maintain the confidentiality of sensitive/internal information
• Creative flair with an excellent written and verbal communication skills
• Having strong teamwork and interpersonal skills.

Nice to have

• E-commerce experience
• Experience using a social media planning/scheduling platform (HootSuite, Metricool, Later, ContentStudio, Sprout Social, Loomly, etc.)
• Understanding of influencer relations or PR processes (not required but beneficial).
• Ability to hand-code basic HTML
• Experience with one graphic design tool, such as Photoshop, Illustrator, Canva, or Figma.
• Passion for PC/console games, indie games, or game communities.

We offer

• Flexible working hours (core hours 10:00-16:00).
• The possibility to work fully remotely or in a hybrid model.
• English language lessons.
• Working in a group of experienced specialists, often gamedev veterans, who are willing to share their knowledge.
• Private medical insurance (Enel-med).
• Access to MyBenefit platform with a possibility to co-finance a Multisport Card.
• Psychological support.