Associate Marketing Manager, Consumer Marketing
Job Description
- Experience in publishing, e-commerce, or related industry.
- Experience with Salesforce Marketing Cloud or Recurly.
- Own end-to-end execution of site and email marketing campaigns for subscription and newsletter acquisition.
- Leverage editorial campaigns and marquee franchises to drive subscription acquisition, newsletter sign-ups, and engagement.
- Support development and management of retention programs, including cancel/save flows, winback campaigns, and post-purchase journeys.
- Track and analyze performance against KPIs (conversion, engagement, retention, revenue).
- Contribute to A/B and multivariate testing strategies for pricing, messaging, creative, paywall experiences, and order flow.
- Partner with Growth Manager and Creative teams to brief, manage, and deliver digital campaign assets.
- Monitor competitive landscape and industry trends to surface new opportunities for acquisition and retention marketing.
- Maintain marketing calendars, campaign timelines, and operational processes to keep projects on track.
- 1–3 years of experience in digital, growth, or subscription marketing.
- Strong understanding of direct response marketing and lifecycle tactics that drive conversions and renewals.
- Analytical mindset with ability to translate performance data into insights and recommendations.
- Familiarity with A/B testing methodologies and marketing analytics platforms.
- Excellent communication, organization, and project management skills with a strong attention to detail.
- Comfort navigating multiple systems (CMS, ESP, paywall/order platforms, workflow tools like Asana).
- Proficiency with Google Suite or MS Office.
- Commitment to working 5 days per week in the NYC office.
- Authorization to work in the U.S. for any employer without restriction.
- 20 vacation days and 2 personal days
- 11 company holidays
- Honor-based sick leave policy
- Health, dental, and vision coverage (90% paid for individuals and families)
- Flexible spending accounts where Fortune contributes to your HSA
- 401(k) plan
- Generous parental leave
- Dependent care benefits
- Commuter benefits
- Cell phone benefits
- Tuition reimbursement program
- A commitment to an open, inclusive, and diverse work culture
FORTUNE MEDIA: Associate Marketing Manager, Consumer Marketing
Position Overview
Fortune is seeking an Associate Marketing Manager to join the Consumer Marketing team. This role will be a key contributor in driving subscription and newsletter growth, as well as improving retention through lifecycle marketing initiatives such as cancel/save flows and post-purchase journeys.
The Associate Manager will report to the Growth Marketing Manager and work cross-functionally with Product, Audience Development, Editorial, Creative, and Business Intelligence to execute high-impact marketing campaigns across the subscriber funnel. The ideal candidate will be organized, analytical, and detail-oriented, with an interest in testing, optimizing, and scaling consumer revenue programs.
Responsibilities
- Own end-to-end execution of site and email marketing campaigns for subscription and newsletter acquisition, from set-up through QA.
- Leverage Fortune’s editorial campaigns and marquee franchises (e.g., Fortune 500, Global 500, Most Powerful Women, events) to drive subscription acquisition, newsletter sign-ups, and engagement.
- Support development and management of retention programs, including cancel/save flows, winback campaigns, and post-purchase journeys.
- Track and analyze performance against KPIs (conversion, engagement, retention, revenue), delivering actionable insights and clear reporting to stakeholders.
- Contribute to A/B and multivariate testing strategies for pricing, messaging, creative, paywall experiences, and order flow.
- Partner with Growth Manager and Creative teams to brief, manage, and deliver digital campaign assets aligned with Fortune’s brand voice and standards.
- Monitor competitive landscape and industry trends to surface new opportunities for acquisition and retention marketing.
- Maintain marketing calendars, campaign timelines, and operational processes to keep projects on track.
Requirements
- 1–3 years of experience in digital, growth, or subscription marketing (publishing, e-commerce, or related industry preferred).
- Strong understanding of direct response marketing and lifecycle tactics that drive conversions and renewals.
- Analytical mindset with ability to translate performance data into insights and recommendations.
- Familiarity with A/B testing methodologies and marketing analytics platforms (Google Analytics, Adobe Analytics, etc.).
- Excellent communication, organization, and project management skills with a strong attention to detail.
- Comfort navigating multiple systems (CMS, ESP, paywall/order platforms, workflow tools like Asana).
- Proficiency with Google Suite or MS Office; experience with Salesforce Marketing Cloud or Recurly a plus.
Salary range: $80,000 – $95,000
A few of Fortune’s perks and benefits:
- 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
- Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
- 401(k) plan
- Generous parental leave
- Dependent care, commuter, and cell phone benefits
- Tuition reimbursement program
- A commitment to an open, inclusive, and diverse work culture
Location:
This role will be based in NYC with 5 days/week in the office.
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Our values inform our mission. We believe that business can be a powerful platform for good, and we are committed to holding it to that standard.
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