Asst. Innovation Marketing Manager

The Asst. Innovation Marketing Manager at Philips will be responsible for developing and executing innovative marketing strategies for new and existing products, leading launch activities, and identifying market trends and customer needs. This role involves generating customer insights, driving technology adoption, and collaborating with cross-functional teams. The manager will also oversee marketing projects, budgets, and digital marketing performance, ensuring compliance with industry standards. Strong analytical, project management, and leadership skills are essential.

Must Have

• Develop and execute innovative marketing strategies
• Lead launch activities for new products
• Identify market trends and customer needs
• Generate and apply customer insights
• Drive adoption of innovative technologies
• Collaborate with R&D, clinical, regulatory, and sales teams
• Manage marketing projects, budgets, and timelines
• Monitor digital marketing performance
• Ensure compliance with industry regulations and Philips standards
• Bachelor’s degree or above in Marketing, Business, Life Sciences, Biomedical Engineering, or related field
• Excellent written and verbal communication skills in English
• Strong analytical abilities
• Strong project management abilities
• Strong leadership abilities
• Experience in digital marketing and/or marketing automation tools

Good to Have

• 5+ years of marketing, product management, or innovation experience (healthcare or medical devices preferred)
• Successful track record in launching new products or technologies
• Experience working in multinational companies or cross-cultural teams
• Knowledge of regulatory requirements in the medical device sector

Key Responsibilities

• Develop and execute innovative marketing strategies for new and existing products
• Lead launch activities for new products and solutions, coordinating with cross-functional teams
• Identify market trends, customer needs, and competitive dynamics to inform business decisions
• Generate and apply customer insights to optimize portfolio and marketing campaigns
• Drive adoption of innovative technologies through targeted promotional and educational activities
• Collaborate closely with R&D, clinical, regulatory, and sales teams to align goals
• Manage marketing projects, budgets, and timelines effectively
• Monitor digital marketing performance and adapt tactics for healthcare professionals and consumers
• Ensure compliance with industry regulations and Philips standards

Qualifications

• Bachelor’s degree or above in Marketing, Business, Life Sciences, Biomedical Engineering, or related field
• Excellent written and verbal communication skills in English
• Strong analytical, project management, and leadership abilities
• Experience in digital marketing and/or marketing automation tools

Preferred Experience

• 5+ years of marketing, product management, or innovation experience (healthcare or medical devices preferred)
• Successful track record in launching new products or technologies
• Experience working in multinational companies or cross-cultural teams
• Knowledge of regulatory requirements in the medical device sector